Brightstar Awarded Exclusive Distribution Rights for Jawbone(R) Products Across Multiple Asian Markets

Jawbone(R) Selects Brightstar to Drive Demand for its Premium Bluetooth(R) Product Range in Hong Kong, Malaysia, Singapore, Taiwan and Macau

MIAMI and HONG KONG, Sept. 27 /PRNewswire-Asia/ --

Brightstar Corp., a global leader in services and solutions for the wireless industry, announced today that it has signed an exclusive distribution agreement with Jawbone(R), a leading developer of personal technology and mobile products, to distribute its Bluetooth(R) products across Hong Kong, Macau, Taiwan, Malaysia and Singapore. This is the first exclusive distribution agreement for Jawbone products to be sold in these regions.

As part of the agreement, Brightstar will provide its channel partners with end-to-end support including technical product support, training, channel marketing, merchandising and after-sales customer service for all Jawbone products via a centralized distribution hub in Hong Kong. Brightstar will also manage the sales and fulfillment of appointed sub-distributors across Asia.

"Awareness, familiarity and usage of Bluetooth headsets within the wider consumer base has grown significantly," said Arturo Osorio, president of Brightstar Asia Pacific, Africa & Middle East. "We are pleased to be the first global organization to introduce and drive demand for Jawbone headset's product line across several Asian markets. This new alliance is also a testament to the success we've achieved with our existing customers to date, and strengthens our total channel offering moving forward."

"We are incredibly excited to reach consumers in Asia, especially given the sheer numbers who have been asking for our products," said Hosain Rahman, CEO and Co-Founder of Jawbone. "We believe our agreement with Brightstar will give us the ability to reach the largest number of these consumers."

The Jawbone ICON(TM) headset was recently honored with a gold award for industrial design and bronze for packaging in the Communication Tools and Packaging & Graphics categories in the 2010 IDEA (International Design Excellence Awards) program. This latest honor builds on Jawbone's history of winning more than 30 awards from BusinessWeek, CNET, Fortune, PC Magazine, PC World, Popular Science, and TIME Magazine. Jawbone has also been named an International CES Innovations 2009 Design and Engineering Awards Honoree and has been featured in prominent museums for its design, including the Centre Pompidou, MOMA, and the Art Institute of Chicago.

Additionally, there is a fresh new application that is now available for all Jawbone ICON users who can download a Jawbone battery meter for BlackBerry(R) smartphones. Existing Jawbone ICON customers can visit the "Mobile Apps" section of MyTALK at mytalk.jawbone.com and add this feature to their headset for free. The innovative Jawbone ICON battery meter is also available for iPhone, making Jawbone ICON the leading Bluetooth headset for Smartphone users.

In addition, MyTALK AudioApps lets users personalize the voice that conveys information into their ear. Users can choose from English, French, German, Spanish, Cantonese, Mandarin, and Japanese languages. ICON is the first headset to provide voices in Cantonese, Mandarin, and Japanese.

About Jawbone

Jawbone, also known as Aliph, is committed to creating personal technology products that deliver an unsurpassed user experience. The company's flagship product, the award-winning Jawbone Bluetooth headset, first disrupted the industry in 2006 with its military-grade NoiseAssassin(TM) technology and instantly became recognized as the best Bluetooth headset available. In 2010, Jawbone ICON becomes the company's most innovative Jawbone yet; introducing unmatched ease of use, personalization, sound quality and design into the consumer marketplace.

Jawbone is a privately-held company headquartered in San Francisco. http://www.jawbone.com

About Brightstar Corp.

Brightstar is a multi-billion dollar global services company providing solutions to Manufacturers, Operators, Retailers, and Enterprises serving the telecommunications industry. With sales and distribution facilities on six continents, Brightstar offers its customers the largest global reach, enabling the right product to be in the right place, at the right time. For more information on Brightstar, please visit http://www.brightstarcorp.com .

For more information, contact:

Brightstar Corp.
Michele M. Merrell
Email: michele.merrell@brightstarcorp.com
Tel:   +1-305-921-1484

Jawbone
Bandar Antabi
Email: globalpr@aliph.com