Business Marketing Association Expands Operations in Asia With First Annual Marketing Event in Beijing

2012-05-10 11:30 707

The Business Marketing Association (BMA), an international business-to-business marketing and communications service organization to host the first annual Go and Grow regional event series in Beijing May 17.

BEIJING, May 10, 2012 /PRNewswire-Asia/ -- The Business Marketing Association, a business-to-business marketing and communications service organization with over 90 years of history will host the first annual Go and Grow regional event series in Beijing on May 17. This first-ever BMA event in Beijing will have a panel of speakers discussing a compelling topic: Marketing Trends and Best Practices to Drive Growth in China.

The speakers will provide keen insights and practical approaches to driving growth, and these series of events will first be held in Beijing and later this year in London. This first show in Beijing kicks off a roadshow to make its presence known on the global marketing community in Asia.

The Go And Grow series of events is set about to mark the BMA's 90th year anniversary. Go and Grow extends BMA's acclaimed annual international conference and is designed to help business to business marketers share and learn from each other about effective strategies, tactics and creative ideas for growing their respective organizations.

Through a new format and approach, Go and Grow will expand the reach of BMA's educational offerings by bringing together world class speakers in a series of dynamic, collaborative venues. The Go and Grow series will be hosted in seven different cities across Europe, China and the United States and will address key topics such as marketing integration, mobile marketing, and global best practices.

"The BMA brings its experience, thought leadership and expertise to the table at this first annual Go And Grow regional event series. With the BMA's long standing history and reputation among marketers globally it has become the world's premiere community devoted exclusively to advancing the B2B marketing profession. We are excited to kick off our Asian operations with this event in Beijing and cannot wait to connect with other Asian marketers to share experiences, ideas and more that fosters an open exchange of ideas and peer to peer networking opportunities." – Says Al Maag, Chairman of BMA and Chief Communications Officer of Avnet.

The Go and Grow tour will include stops in:

Beijing, China – May 17, 2012
Denver, CO – August 2012
Phoenix, AZ – August 30, 2012
New York City, NY – September 25, 2012
St. Louis, MO – October 4, 2012
Atlanta, GA – October 2012
London, England –  October 2012

To register for the Beijing event, please visit

For more information about the 2012 BMA Go and Grow Road Show, please visit

About The Business Marketing Association

Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in business worldwide.  BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications, and analytics.  BMA's members represent state-of-the-art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community.  For more information about BMA, visit

Source: Business Marketing Association