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CCID Consulting Analyzes How China's 'Campus Network' Looks to Expand into the White Collar Market

2008-10-24 14:50 1991


BEIJING, Oct. 24 /Xinhua-PRNewswire/ -- CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (Hong Kong Stock Exchange: HK08235), recently released its article on how China InterActive Corp's "Campus Network" looks to expand into the white collar market.

With kanxin001.com's popularity, MySpace's powerful promotions in China, Facebook beginning to launch Chinese sites, and the increasing use of SNS websites in general, 2008 is being called the year of SNS. As a result, China InterActive Corp has become the new focus, looking for Campus Network to smoothly finance $430 million.

Based on current data from China InterActive Corp, Campus Networks' users have exceeded 20 million, which is equal to the total number of college students on campus in 2007. Campus Network has now entered a saturation phase in China's college student market, and because of Facebook's successful expansion in the white collar market, Campus Network is now starting to focus here too.

Meanwhile, college students' top quality SNS market constantly attracts new competitors, such as zhanzuo.com, 5+1 and Yeejee. As for Campus Network's "white collar + high school" strategy, CCID believes that it won't bring evident changes to the site. However, with college students taking up working positions, the strategy of aiming at the white-collar market has higher feasibility.

First, aiming at college students' requirements of a campus SNS website, Campus Network should conveniently reflect students' and friends' interests, and provide update SMS reminders so as to further strengthen college students' loyalty.

Second, Campus Network should guide user organizations through interest and favor, so Campus Network can transfer to the white-collar market. After users graduate the process of rebuilding the community, students' relations gradually weaken and new colleague relations gradually strengthen.

Finally, aiming at a higher-class, Campus Network should add recruits and career planning, which could help college students to smoothly enter the stage and be helpful to Campus Network's development in the white collar market.

About CCID Consulting

CCID Consulting Co., Ltd. (hereinafter known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: 8235.HK), is directly affiliated with China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen, Wuhan and Chengdu, with over 300 professional consultants after many years of development. The company's business scope has covered over 200 large and medium-sized cities in China.

Based on major areas of competitiveness: industrial resources, information technology and data channels, CCID Consulting provides customers with public policy establishment, industry competitiveness upgrading, development strategy and planning, marketing strategy and research, HR management, IT programming and management. CCID Consulting's customers range from industrial users in electronics, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks. CCID Consulting commits itself to becoming the No. 1 advisor for enterprise management, the No. 1 consultancy for government decisions and the No. 1 brand for informatization consulting.

For more information, please contact:

Cynthia Liu

Coordinating Manager

CCID Consulting Co., Ltd.

Tel: +86-10-8855-9080

Email: liuyan@ccidconsulting.com

Source: CCID Consulting Co., Ltd.
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