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CCID Consulting: Mobile Phone Output Fell in 2007Q1, and High-End Applications Drove up the Chip Market

2007-05-17 16:52 1298

BEIJING, May 17 /Xinhua-PRNewswire/ -- The Semiconductor Industry Research Center of CCID Consulting, China's leading research, consulting and IT outsourcing service provider, and the first Chinese consulting firm listed in Hong Kong (stock code: HK08235), recently reviewed China's mobile phone production in Q1, 2007. Compared to the last quarter, production of mobile phones slowed down in Q1, but developments in high end products such as smart phones are expected to drive output upwards by end of 2007.

Driven by the high output in the second half of 2006, mobile phone in the whole year saw a 45.7% rise in output, the fastest since 2002. After the high growth at the end of 2006, mobile phone makers in China entered a traditional period of reduced growth in early 2007. Mobile phone output fell to 112.920 million sets from 125.481 million sets in 2006Q4. However, the mobile phone chip market did not fall so notably. This was mainly due to the increased percentage of high-end application mobile phones such as smart phones and music phones.

Integrating such application functions such as music, photo taking, information processing and mobile interconnection is the natural development trend for personal information terminals, while smart phones are the best carriers to achieve these functions. As the smart phone market becomes more mature, the percentage of smart phone in the mobile phone output has also gradually risen. Meanwhile, there is a continuous drop in the price of smart phone chips. This has attracted end consumer groups to take up the high-end market of non-smart phones. Driven by these dual factors, smart phone chips have started to enter a period of fast growth from one of application kick-off. In the future periods of time, the smart phone chip market will become the driving force for the mobile phone chip market.

Mobile phone's growing internal memory capacity is also a flashing growth point in the chip market. The storage of multimedia data has rather high requirements for storage capacity. With the penetration of camera, HD video and music functions amidst high pixel mobile phone, phones with low capacity no longer satisfy customer's application demands. In the past few years, multimedia application mobile phone basically relies on attached storage card to expand their storage capacity. As the price of NAND Flash drops, there is a trend of rise in mobile phone's built-in storage capacity. In addition, the approaching commercial use of 3G in China will also become a favorable factor for driving up the growth of the mobile phone chip market. Compared with current 2G mobile phones, 3G's advantage lies in its increase in downlink speed from 128kbps to 384kbps, while multimedia is the best application of 3G. 3G applications therefore firstly drive up the growth of the multimedia chip market.

On the whole, despite a drop in 2007Q1, China's mobile phone output will continue to grow in the whole year of 2007. Meanwhile, affected by such factors as smart phones and 3G applications, China's mobile phone chip market will experience structural upgrading and reach a new height.

About CCID Consulting

CCID Consulting Co., Ltd. (also known as CCID Consulting), the first Chinese consulting firm listed in the Growth Enterprise Market of the Stock Exchange (GEM) of Hong Kong (stock code: HK08235), is a direct affiliate of the China Center for Information Industry Development (hereinafter known as CCID Group). Headquartered in Beijing, CCID Consulting has so far set up branch offices in Shanghai, Guangzhou, Shenzhen and Harbin, with over 300 professional consultants and industry experts. The Company's business scope has covered over 200 large- and medium-sized cities in China. Apart from home market development, CCID Consulting is establishing international cooperation links across the United States, the Asia-Pacific region and Europe, by setting up agents in the U.S., Japan, South Korea, Australia, Singapore, Italy and Russia, with the aim of going global.

Based on the four major competitive areas of powerful data channels, industrial resources, intense knowledge and deep understanding of information technology, CCID Consulting provides customers with consulting, research and IT outsourcing services covering strategy planning, IT application, marketing strategy, human resources and information technology outsourcing. Our customers range from industrial users in IT, telecommunications, energy, finance, automobile, to government departments at all levels and diversified industrial parks.

CCID Consulting is committed to becoming the No. 1 brand for strategy consulting, the No. 1 consultant for enterprise management and the No. 1 expert in market research. For more information, please visit our website at http://en.ccidconsulting.com/ .

Source: CCID Consulting Co., Ltd
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