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China's Leading Magazine on Country's Geography and Culture to Go Overseas

M Media Group
2008-10-15 11:09 2554

-- M Media to Launch English Edition of Popular Chinese National Geography

SINGAPORE, Oct. 15 /Xinhua-PRNewswire/ -- M Media Group, a leading media company in Hong Kong, today announced that it will launch an English edition of the popular "Chinese National Geography".

The new magazine will be one of the first, if not the first, major mainland publications to go overseas. It is devoted to China's geography and culture and will target overseas Chinese who are keen to rediscover their roots, international executives who travel frequently to China and anyone who is interested and appreciates the cultural and geographical richness of China.

The monthly magazine is a spin-off from the authoritative Chinese language "Chinese National Geography", a best-selling publication in China with a monthly circulation of 800,000.

"Chinese National Geography" has been a leading source on China's geography and culture since 1949. Its special edition titled "Splendour of China" launched in 2005 has since sold over two million copies.

Commenting on the new magazine, publisher and chief executive officer of M Media Group, Melvyn Goh said: "There's been a significant growth of international interest in China especially in the lead up to the Olympics and after the Games as well.

"We believe this audience is hungry for information on China and will find our magazine with its in-depth, insider look at China's extraordinary geographical and cultural diversity, and its pressing environmental, conservation and social issues, a must-read."

Goh, a Singaporean with two decades of experience in the media industry, also explained why the new magazine is well-positioned to meet the needs of this target group. "We are in a leading, unique position to expound on these subjects because our editorial strength is drawn from renowned scientists of the Institute of Geographical Sciences and Natural Resources Research, one of China's top research organisations. They've won 231 national, provincial or ministerial awards for their work since 1978."

Also commenting on the upcoming magazine, publisher and editor-in-chief of "Chinese National Geography" Li Shuanke said: "I'm delighted to have M Media as the publisher of the English edition of our magazine. M Media has an excellent track record in developing very successful titles, for example, Forbes China, Harvard Business Review and The Bund.

"For over half a century, we've been the foremost authority of geographical and cultural research on China. I'm excited our distinguished team of scientists will now have a wider audience to share their findings with."

The magazine's inaugural issue will hit the newsstands on January 1, 2009. The inaugural issue will have an initial circulation of 60,000 and will be available in key markets such as Singapore, Hong Kong, mainland China and the US. Other markets where the magazine will be on sale include Australia, India, Indonesia, the Philippines, Malaysia, New Zealand, Taiwan and Thailand.

A pre-launch issue will be available from October 16, 2008 with an editorial line-up that includes spectacular photo specials and extensively researched stories on the history of the Beijing site on which the Bird's Nest and the Water Cube now stand, the mystery behind Chinese who look anything but Chinese, the shrinking lakes of Xinjiang and the fate of Yangtze River dolphins and finless porpoises which are on the brink of extinction.

For more information, visit http://www.cngint.com.

M Media Group is a leading media company in Hong Kong. The Group and its media partners in China and US publish leading magazine titles in China, including Forbes China, Harvard Business Review China, Information Week China, ForbesLife China, The Bund, and Chinese National Geography, all focused on providing information on China's business and general interest categories.

Chinese National Geography International (CNGi) is the English Edition of Chinese National Geography (CNG), the authoritative source on all geographic issues related to China. First published in 1949, CNG is supported by the Institute of Geographic Sciences and Natural Resources Research, the Chinese Academy of Sciences, and the Geographical Society of China. As a new and independent publication, CNGi aims to present an objective view on all China-related issues, and to educate and raise awareness on environmental, conservation and social issues.

Source: M Media Group
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