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Cha-Ching Launches Its First Mobile Game App "Cha-Ching Band Manager"

Prudential Corporation Asia
2013-01-25 16:01 2889

Free game challenges children's money and music know-how to become Asia's next digital rock star

HONG KONG, Jan. 25, 2013 /PRNewswire/ -- Prudential Corporation Asia has released its newest mobile game, Cha-Ching Band Manager, for iOS and Android in English to help children build money-smart skills. Cha-Ching is a key financial literacy programme of the Prudence Foundation, the charitable platform of Prudential Corporation Asia. Riding on the popularity of the Cha-Ching Saver game series, Cha-Ching Band Manager blends elements from the popular music-based and simulation games that children love to create a fun and interactive game that enables them to make smart money decisions through play.

Jam to Cha-Ching's Greatest Hits and Player-created Singles

The Cha-Ching band needs the help of musically-savvy children to take them to new heights of stardom. Players will get to rock out to the band's popular hits by tapping in time with the music and the coloured balls that travel down the screen. When the band plays well, players will earn more to work their way up the showbiz ladder.

But, players will not just be grooving to Cha-Ching's beats. Inside the band's studio, they will get access to a range of instruments and soundtracks to allow them to create their very own songs. They will then get to perform their original tracks for fans in different venues across town, share their creations with other players around the region and have the chance to perform other band's songs to see how they compare.

Money-smart Skills to Take Cha-Ching to Global Mega-Stardom

Cha-Ching's success is not only determined by their music. The game puts control of their destiny in the band manager's hands. Has the band played enough gigs to earn sufficient fame points to unlock the bigger and better venues in town? Should Cha-Ching's game coins be spent on instrument upgrades and song samples from the music store or power-ups in the training facility? Perhaps the money should be left in the bank for an extra day to earn interest? Money-smart decisions and forward planning have never been more critical to Cha-Ching's progress!

Building Financial Know-how Among Children in Asia

Cha-Ching Band Manager is Prudential's latest effort in its commitment to financial literacy in Asia. The programme, a key initiative of the Prudence Foundation, was launched in an effort to address one of the key takeaways from the global financial crisis: consumers' need for stronger financial literacy. And with the rising affluence in Asia, healthy financial habits are even more crucial for families in the region.

"We are delighted to have the chance to offer kids, parents and educators in Asia another tool to help build sound money skills from an early age. Cha-Ching Band Manager, along with our other digital games, leverages the concept that children learn through play and gives them a fun and engaging way to practise making money-smart decisions," said Sean Rach, Regional Director of Brand & Corporate Affairs at Prudential Corporation Asia.

Cha-Ching is currently aired in seven Asian countries on Cartoon Network, the number one children's channel in Asia. The programme targets children aged seven to 12 using a unique edutainment approach and consists of a series of animated musical episodes and is supported by an interactive website and digital applications. To-date, thousands of children have challenged their money-smart skills while playing the Cha-Ching games, including Cha-Ching Saver, Cha-Ching Saver World Tour and Entrepreneur. They have also benefitted from Cha-Ching's first mobile application, Pocket Money Manager, which provides a handy tool to help children track their weekly money cycle.

For more about Cha-Ching and the online games (Cha-Ching Saver, Cha-Ching Saver World Tour and Entrepreneur), visit: www.cha-ching.com, or download Cha-Ching Band Manager for free from iTunes and Google Store. Cha-Ching videos are also available on www.youtube.com/chachingvideos and on Facebook at www.facebook.com/chachingfan .

To download game images, please click on the below hyperlink:

Available until: 08 February 2013
Download File: Cha-Ching Band Manager Game Images.zip (1,411.93 KB)

Image 1: Children will get the chance to be the Cha-Ching Band Manager and help take the band to new heights of stardom. Get ready for a musical journey from the small stage to the bright lights of the arena and help the Cha-Ching band become global mega-stars!
Image 2: Turn up the volume and jam to Cha-Ching's biggest hits! The coloured balls travelling down the screen will indicate when the little rock-and-rollers should jam to the beats. When they play well, they will earn more to work their way up the showbiz ladder.
Images 3 and 4: The game is more than just performing the Cha-Ching songs that children know and love. Players will get to create their very own songs in the studio and then perform them for fans in different venues across town. They will also get to share their creations with other Cha-Ching fans from around the world by connecting to the Network and have the chance to perform other bands' songs to see how they compare.
Images 5 and 6: The game puts control of the Cha-Ching band's success in children's hands. As the band manager, players will have to manage the band's game money in the bank and help improve their performances by purchasing instrument upgrades from the Music Store and Power-Ups in the Training Facility and Sweet Shop.
Image 7: As the Cha-Ching band becomes better, players will get to unlock bigger and better venues.

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc**, comprising its life insurance operations, and its asset management business, Eastspring Investments. Prudential is a leading life insurer that spans 13 markets in Asia, covering Cambodia, Mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. With more than 400,000 agents across the region, Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products.

Under the auspices of the Prudence Foundation, Prudential facilitates numerous corporate responsibility initiatives in Asia that build value and contribute to the communities across the region. Most notably, it facilitates financial literacy workshops in China, India, Indonesia and Vietnam for young, working-age women. Since 2004, over 34,000 women have participated in the programme. In addition, Prudential also partners with Government and regulators in China to facilitate an insurance education curriculum for public high schools in target cities across the country. Over 43,000 students have participated in the programme since 2007.

**Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States.

For more information: www.prudentialcorporation-asia.com and www.prudencefoundation.com

About Cha-Ching

Cha-Ching is one of the key initiatives of the Prudence Foundation, the charitable platform of Prudential Corporation Asia. Produced in cooperation with the Cartoon Network, the leading children's channel in the Asia Pacific, and with the expertise of Dr. Alice Wilder, an expert in educational and child psychology, Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children about four key fundamental money management concepts -- Earn, Save, Spend and Donate.

Cha-Ching addresses findings from its June 2011 survey, which showed that parents want to educate their children on money management using fun, interesting and catchy tools. It was rolled-out in seven Prudential markets across Asia: Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines in September 2011.

Cha-Ching is a series of three-minute animated television musical episodes for children aged seven to 12 years old that were produced by and aired over the Cartoon Network. Other elements of the programme include a website (www.cha-ching.com) with games and applications featuring real-life money management scenarios, online resources and activity plans which parents and teachers alike can work through with children and a mobile application for iPod touch, iPhone and iPad users that helps children track their money cycle. To date, the website has received more than 40 million page views, with visitors spending an average of 15 minutes on the site. In 2012, local language versions of the first 10 episodes were made available online in Bahasa Indonesia, Chinese and Vietnamese and will be produced in Thai within the year.

Cha-Ching has gained international recognition as an exemplary programme for promoting effective financial literacy in the communities it serves. It was named Education Program of the Year in the Excellence in Financial Literacy Education (EIFLE) Awards in Orlando (April 2012), and was honoured as the Best Interstitial Series (Educational) in the Cynopsis: Kids!magination Awards in New York (June 2012). In Asia, Cha-Ching received the Certificate of Excellence (Corporate Social Responsibility) in the Campaign PR Awards 2011 (March 2012) and the Award for the Most Innovative Financial Education Programme by the Institute of Financial Planners Hong Kong (September 2012).

Source: Prudential Corporation Asia
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