Changing with the Seasons: Tips to Realign Your Small Business Marketing Strategy this Autumn

NEW YORK, Oct. 29, 2015 /PRNewswire/ -- As the weather changes with the seasons, many small businesses use this cyclical time as an opportunity to refocus their marketing strategies for the remainder of the year. This opportunity is essential for staying relevant, boosting growth and maximizing sales before the holidays approach.

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In her latest post on PR Newswire's Small Business PR Toolkit, Claire Holland, Senior Strategic Communications Manager at agencyEA, believes that autumn presents itself as a great time to analyze year-to-date sales and customer behavior in order to refine your strategies before the final push of 2015. To refocus your current marketing campaigns:

• Think "seasonality." With the holidays vastly approaching, and while your business may or may not have a direct connection to these holidays, don't overlook the possibility of identifying indirect connections that can offer new ways to boost brand awareness.
• Reassess your small business website. Evaluate the performance of your website to understand traffic patterns that can help you determine ways to improve site traffic and the user experience.
• Create a content calendar. Holland suggests that if you already haven't done so, now is the time to create a content calendar for the rest of the year. This exercise can get you thinking about season-related content that you can add into the mix, which can have a significant impact in the days and weeks to come.

For further discussion on ways to realign your marketing efforts for the rest of 2015, read the complete article here: http://bit.ly/1Gx3QJI.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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