Targets to Build the AP Football Regime with Its Base in Hong Kong
HONG KONG, June 29 /Xinhua-PRNewswire/ -- Mr. Peter Kenyon, Chief Executive of Chelsea FC, and Mr. Perhson Wong, Chairman of EZshopnet Ltd, signed the exclusive merchandising partnership contract for the Asia Pacific region at the Harbour Plaza Hotel Hong Kong today and kicked off the comprehensive promotion campaign for the Asia Pacific region.
Chelsea FC's exclusive merchanising partner in AP, EZshopnet Ltd, was established in 1996 and was a pioneer in Hong Kong's direct mailing market. Mr. Perhson Wong, Chairman of EZshopnet Ltd, said, "We are much honored to be appointed as the club's exclusive merchanising partner to help foster Asia Pacific's football culture with Chelsea FC. With the growing popularity of football sports, we are confident that Chelsea FC's fans in the whole AP will feel much closer to this distinguished football club."
Mr. Peter Kenyon, Chief Executive of Chelsea FC, said, "The Asia Pacific region is one of the major areas that we are targeting to develop. We would like to promote the club's image and products more effectively among the fans and also the public via this partnership. With EZshopnet's valuable experiences in the local market and also in football businesses, we have full confidence in achieving unprecedented success in the region."
Mr. Ron Gourlay, Commercial and Venue Director of Chelsea FC, said, "With the continual increase in demand for Chelsea FC merchandises among AP football fans, we are excited about finding such a competent partner who can offer a full range of manufacturing, sales and other related brand building support to us. This partnership will bring along the greatest benefits to all Chelsea FC fans."
Chelsea FC online megastore for AP: www.chelseamegastore.hk
The first project of the partnership is the development and operation of AP's first Chelsea FC online megastore. www.chelseamegastore.hk has been up and running since 1 June 2007 and is now offering online shopping services to all football fans in the Asia Pacific region. Besides all merchandise items carried on the official UK website, this AP megastore also offers a wide range of merchandises that are tailor-made for the Asian market to fit the sizes, culture and taste of Asian shoppers.
Future development and promotions
On top of the online megastore, EZshopnet is also planning to put forward a series of promotions in order to further promote football culture among the public. Projects in the pipeline include setup of thematic bars and restaurants with Chelsea FC image and merchandises, joint venture with renowned chain stores at strategically important geographical locations and signing sub-licensing partners in different countries.
Mr. Perhson Wong continued, "The partnership with Chelsea FC will be our major project in the coming ten years. We are going to invest vast resources to effectively promote Chelsea FC and also offer new tastes and experiences to all Chelsea FC fans in the region. Hong Kong, as our cornerstone, will definitely be the first to be benefited."
For media enquires, please contact:
Ms. Belinda Chan
Tel: +852-2372-0470
Mobile: +852-9379-3045
Email: belinda@creativegp.com
Ms. Veronica Li
Tel: +852-2372-0090
Mobile: +852-9414-2862
Email: veronica@creativegp.com
