China Marine Food Group Develops Four New Products for Consumer Tastes in Sichuan Area

2009-07-30 10:54 607

The Company is Targeting Chengdu and Chongqing for New Sales Opportunities

SHISHI, China, July 30 /PRNewswire-Asia-FirstCall/ -- China Marine Food Group Ltd. (OTC Bulletin Board: CMFO), a processor of seafood-based snack foods and fresh and frozen marine catch, today announced the development of four new seafood-based snack foods designed to enter two major cities in the Sichuan area, Chengdu and Chongqing.

In March of 2009, China Marine attended the Chengdu Food Fair to showcase the Company’s product line of seafood-based snack foods, research consumer demand to develop products, and evaluate potential distributor partners in an area where China Marine currently does not maintain a customer base. As a result of their market study and consumer taste-testing, China Marine has developed four new products packaged under the Company’s Mingxiang(R) brand name. These include: spicy sliced octopus, spicy squid head, spicy baby squid and spicy sliced squid. Each product uses local spices and peppers consistent to the flavor profiles of foods and consumer preferences in the Sichuan area.

The four new snack foods were sent to a select group of potential distributors for continued evaluation and feedback prior to their planned launch throughout China Marine’s entire distribution network. The foods are packaged in a 100 gram multi-serving packages for retail in supermarkets as well as single-serve packets increasingly popular at convenience store locations. While testing is ongoing, the Company is pleased to report initial positive feedback from prospective distributors, dealers and retail end-points for the new snack foods.

"At the core of penetrating new markets is the development of products to meet consumer demands and taste preferences. As was the case when entering the Shanghai market last year, a sweeter product was developed to meet consumer preferences. The Sichuan area demanded a similar consideration to spice our snack foods. In addition to Sichuan, our launch of these new items also has potential in our existing six-province distribution network," said Pengfei Liu, Chairman and CEO of China Marine. "Pending continued sales efforts in our target markets of Chengdu and Chongqing, we are confident that we will be able to add new distribution in the area." Liu concluded.

About China Marine

China Marine Food Group Ltd. processes and distributes seafood-based snack foods, and fresh and frozen marine catch to six provinces in the PRC. Founded in 1994, China Marine has grown steadily and positioned its "Mingxiang" brand as a category leader in 2,200 retail sales points in the PRC. The Company has received "The Famous Brand" and "Green Food" awards. Located in the Fujian province, it is one of the largest coastal provinces in the PRC and a vital navigation hub between the East China Sea and the South China Sea. The Company is committed to the highest standard of quality control with the ISO9001, ISO14001, HACCP certification and EU export registration.


This release contains certain "forward-looking statements" relating to the business of China Marine Food Group Limited and its subsidiary companies, which can be identified by the use of forward-looking terminology such as "believes, expects" or similar expressions. Such forward looking statements involve known and unknown risks and uncertainties, including all business uncertainties relating to product development, marketing, concentration in a single customer, raw material costs, market acceptance, future capital requirements, competition in general and other factors that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Certain of these risks and uncertainties are or will be described in greater detail in our filings with the Securities and Exchange Commission. China Marine Food Group Limited is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction.

For more information, please contact:


Marco Hon Wai Ku, CFO

Suite 815, 8th Floor

Ocean Centre, Harbour City

Kowloon, HONG KONG

Tel: +852-2111-8768




John Mattio, SVP

HC International, Inc.

56 June Road, North Salem NY

Tel: +1-914-669-5340 (U.S.)



Source: China Marine Food Group Ltd.
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Keywords: Food/Beverages