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China Yida's Great Golden Lake Receives Record Visitors During China's National Holiday in May

2009-05-21 18:54 1289


FUZHOU, China, May 21 /PRNewswire-Asia-FirstCall/ -- China Yida Holding Co., Ltd. (OTC Bulletin Board: CYID; "China Yida" or "the Company"), China’s leading diversified entertainment company, today announced that visitations to the Great Golden Lake reached record-high levels during China’s Labor Day holiday, which took place between May 1, 2009 and May 3, 2009. The Great Golden Lake received a total of 20,334 visitors during the three-day period, an increase of 38.7% compared with the same period last year.

According to the distribution of the tourism source market, the Great Golden Lake significantly expanded its tourism source market mainly in South of Fujian Province (Fujian Xiamen, Quanzhou, and Zhangzhou area) compared with last year’s “May 1” Labor Day holiday. Tourists from South of Fujian Province accounted for 52.35% of the total number of tourists, an increase of 22.63% compared with the same period last year. As we’ve known, this achievement was because of the high enhancement of the Great Golden Lake’s brand name recognition and the impact of the highway opening. (Fujian Quanzhou-the Great Golden Lake)

The highway (Fujian Quanzhou-the Great Golden Lake) was opened on March 15, 2009. The new driving distance from Fujian Xiamen, Quanzhou, Zhangzhou to the Great Golden Lake was reduced to 440 kilometers, 360 kilometers, and 490 kilometers respectively. It obviously improved the comfort and convenience of the trip, as there were more visitors to enjoy the Great Golden Lake during the weekend and the “May 1” Labor Day holiday.

The Great Golden Lake is not the only world-class tourist destination China Yida has engaged in. There is the other world-class tourist

destination-Hua’an Tulou and the biggest tourist destination near cities of Fujian Province-China Yunding tourist destination. According to Dr. Chen Minhua, Chairman of China Yida, Hua’an Tulou tourist destination will be officially opened soon, and China Yunding tourist destination will be opened at the end of this year. These tourist destinations will use the national marketing networks of the Great Golden Lake, China Yida’s own media

channel-FETV and the publicity and promotional platform of the railroad transportation on-board program (“Journey through China on the Train”) to achieve their rapid developments with low marketing cost. On the other hand, these two tourist destinations will also promote developments of the Great Golden Lake tourism business and China Yida’s media business.

About China Yida

China Yida Holding Co. is a leading diversified entertainment company focused in China’s emerging and fast-growing tourism and media markets. It is headquartered in Fuzhou City, Fujian province of China. The Company’s media business provides operations management services, including channel, column and advertisement management for television stations (presently the Fujian Education Television Station (FETV) and railroad transportation on-board program “Journey through China on the Train”). The company’s tourism business also offers operations management services, including management consultation, and specializes in the investment and development of natural, cultural and historic scenic sites (primarily the Great Golden Lake tourist destination, Hua’an Tulou tourist destination and China Yunding tourist destination.)

For more information, please contact:

George Wung

CFO

China YIDA Holding Co.

Tel: +1-626-379-2019

Email: G.wung@yidacn.net

Source: China Yida Holding Co., Ltd.
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