China-based Goodbaby Becomes A Technological Pioneer and Market Giant in the Global Car Seat Industry

2016-11-14 14:03 1146

SHANGHAI, Nov 14, 2016 /PRNewswire/ -- According to the latest data released by the National Bureau of Statistics of China, during the first three quarters of this year, final consumption expenditures contributed to 71% of China's GNP growth, 13.3 percentage points higher than the previous year. The final consumption expenditure has become a major driver for the country's economic growth. One of the products highlighting the purchasing characteristics of the middle class was car seats, leading sales in the market during 2016. At the China Toy Expo held in Shanghai, a car seat that measurably enhances the safety of a child, recently invented by Goodbaby, drew the attention of both national and international journalists and visitors. This car seat also received wide coverage on CCTV's Nightly News, one of the China's most popular news programs nationwide.

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This car seat, described as a "high-speed" car seat by Goodbaby, embeds a GBES (GB Energy Suspension) honeycomb aluminum device, which can rapidly absorb the massive impact forces resulting from a car collision or accident; providing better protection for the children riding in the vehicle. It has passed the impact test at a speed of 80 km/h, currently the highest speed of car seat impact test in the world, while all performance indexes comply with the highest standards of ECE R44, US FMVSS 213 or GB 27887. Other car seats available in the market are only able to pass the impact test at a speed of 50 km/h -- the mandatory minimum standard as dictated by the car seat industry. Even ADAC, the most authoritative star rating organization in Europe, only tests up to 70km/h.

This high-speed car seat by Goodbaby not only passes the test at speeds significantly higher than those required by the mandatory impact test standards, but also delivers substantially better performance than its peers. It previously underwent a collision test in a real vehicle travelling at a speed of 94.7 km/h, delivering head injury criteria of 377, better than the standard of 1,000 stipulated by the US FMVSS 213 (stipulation not required by ECE R44). It also received a chest synthesis acceleration of 29.5 g, far below the 55 g required by ECE R44 and GB 27887, and the 60 g required by the FMVSS 213. Above all, these two test results show that this car seat significantly improves the safety of a child in a moving vehicle by more than 40%, when compared to any other car seat.

As one of the world's largest durable juvenile product providers, and one of the most well-known brand operators, Goodbaby has created, researched and developed many innovate products that make baby and child care safer and easier. In 2014, Goodbaby acquired the Germany-based company CYBEX, an award-winning producer of infant car seats and high back boosters, and the US-based Evenflo, one of the earliest entrants into the juvenile industry with a track record as a market leader since 1920. These acquisitions transformed Goodbaby into a leader in terms of brand, scale, technology and market across the global car seat industry. In 2015, the company's car seat products occupied a market share of 23% in the USA, 31% in Europe and over 35% in China, respectively.

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Source: Goodbaby