China's Top 10 Executive Brands Unveiled at Chief Executive China 3rd Annual Brand Management Forum

Global Sources
2007-06-28 14:57 864

Nokia, BMW and Lenovo Among Brand Leaders for Mobile Phones, Automobiles and Computers

SHANGHAI, China, June 28 /Xinhua-PRNewswire-FirstCall/ -- Global Sources' (Nasdaq: GSOL) Chief Executive China ( )magazine announced the results of its "Top 10 China Executive Brands Survey" at the 3rd Annual Brand Management Forum in Shanghai today.

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The survey asked 1,423 business managers to rank products and services they use based on brand admiration, brand advantage, brand preference, brand vitality and relevance.

Brands that ranked highest among respondents are:

-- Nokia (mobile phones)

-- China Merchants Bank (personal banking services)

-- BMW (automobiles)

-- McKinsey (management consulting)

-- Microsoft (management software and IT services)

-- Canon (digital cameras)

-- Lenovo (personal computers)

-- Sony (televisions)

-- Shangri-La (business hotels)

-- Wuliangye (high-end alcoholic beverages)

Chief Executive China Brand Forum Tackles Global Branding Issues

The 3rd Annual Chief Executive China Brand Forum focused on the theme "Brand Competition in a Global Environment."

Participants discussed best practices using the "Top 10 Brands" as case studies. Topics and speakers included:

-- Chinese Brand Competition Strategies in Global Marketplace

Wu Qi, a partner with Roland Berger Strategy Consultants

-- Integrated Marketing Communication: Key to Successful Branding

Bessie Li, CEO of GroupM China

-- Wuliangye: Making "Made In China" a Leading Brand

Fu Zhong, vice president of Wuliangye Brand Affairs Department

-- Olympic Marketing: An Unmatched Brand Opportunity

Chen Zhongwei, vice president of Hengyuanxiang Group

Chief Executive China associate publisher, Hugo Chan, said: "In a global marketplace, brands must act from an international perspective. In order to develop a strong global presence, Chinese brands need to improve their international image and strengthen their competitiveness in the global market.

"The forum was an excellent platform for brand decision-makers from mainland China companies to learn from local and international success stories."

More information about Chief Executive China is available in English at and in Simplified Chinese at .

About Chief Executive China

Chief Executive China, published by Global Sources, is one of mainland China's top management magazines.

With the mission of providing excellent management practices for China's business leaders, Chief Executive China has successfully introduced advanced management ideas to China's business professionals since 1992. It presents practical and world-class management ideas that managers can implement in China's business environment. This information helps China's business decision-makers improve their management knowledge and competitive strategies to succeed in today's global marketplace.

Verified by BPA Worldwide's audit report in December 2006, Chief Executive China has a circulation of over 188,000 readers -- 68% of whom are senior managers. In terms of audited circulation, influence, brand recognition, reader loyalty and content, Chief Executive China is the leading business publication in China.

Chief Executive China Online ( ) is the largest management website for China executives. It elaborates on management topics covered in the magazine and offers an interactive platform hosted by peers and experts. As of May 2007, over 828,000 registered users belong to the Chief Executive China Online community.

About Global Sources

Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. The core business is facilitating trade from Greater China to the world, using a wide range of English-language media. The other key business segment facilitates trade from the world to Greater China using Chinese-language media.

The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 600,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 230 countries.

The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on 1.8 million products and more than 150,000 suppliers annually through 13 online marketplaces, 12 monthly magazines, over 100 sourcing research reports and nine specialized trade shows which run 22 times a year across seven cities.

Suppliers receive more than 13 million sales leads annually from buyers through Global Sources Online ( ) alone.

Global Sources has been facilitating global trade for 36 years. In mainland China it has over 1,700 team members in 44 locations, and a community of over 1 million registered online users and magazine readers for

Chinese-language media.

Global Sources Press Contact in Asia:

Camellia So

Tel: +852-2555-5021


Global Sources Investor Contact in Asia:

Eddie Heng

Tel: +65-6547-2850


Global Sources Press Contact in U.S.:

James W.W. Strachan

Tel: +1-602-978-7504


Global Sources Investor Contact in U.S.:

Moriah Shilton & Christiane Pelz

Lippert/Heilshorn & Associates, Inc.

Tel: +1-415-433-3777


Source: Global Sources