LONDON, October 11, 2013 /PRNewswire/ -- During the recent Spring/Summer 2014 London Fashion Week, sheme, an original luxury shoe brand from China, in collaboration with Shanghai designer Ji Cheng, landed at the London Fashion Week with its 2014 Spring/Summer Peony Pavilion: Butterfly and Blossoms collections, presenting a 400-year-old love story at the Freemasons' Hall in London's Great Queen Street.
It's the debut of a Chinese shoe brand at an international fashion show and the first step taken by the Chinese shoe industry towards the global fashion center.
(Photo: http://www.prnasia.com/sa/2013/10/11/2013101113011958620.html )
(Photo: http://www.prnasia.com/sa/2013/10/11/20131011130226469264.html )
sheme presented a delicate, dreamlike, emotional and elegant visual feast inspired by the 400-year-old traditional opera of the Peony Pavilion based upon the storyline of "Butterfly and Blossoms." It used elements such as flower petals, feathers and butterflies to display the relaxed pace of springtime and advocated the return of feminine charm and kindness. As far as colors are concerned, the traditional Chinese colors of princess pink, clove and willowy yellow and light green all presented the shoes' magnificence. sheme's classical shoes are embedded with an overwhelming presence of traditional culture. The profile lines composed of peony petals; the heels are layered with petal designs, and ornaments of petals and feathers via three-dimensional embroidery all conveyed the quest for inner desires and the call to return to the true female self.
Peony Pavilion: Butterfly and Blossoms is one of sheme's greatest works that involves 15 years of dedication. Since sheme's launch in 1998, the brand has been creating the "Chinese dream, oriental dream and international dream" for customized lady shoes in China with its international aspirations, teamwork and strategy.
sheme is a work of art available to the whole world and an international brand that shares its dream throughout life. Based on original designs and exquisite artwork, sheme will present an elegant and proud presence for intelligent, independent and successful ladies. In addition, sheme will travel around the world to share this delight, joy and elegance. Like a beautiful fairy or a majestic queen, Linda, founder of the sheme brand, not only presented sheme's graceful dances, but also instilled a powerful and impressive spirit of "Chinese romance" into the fashion world. This has raised the curtains for China's custom-made lady shoes brand access the global fashion world.
