Content Marketing 101: Create Thought-Provoking Content That Hooks Your Readers

NEW YORK, Oct. 15, 2015 /PRNewswire/ -- If you intend to attract new customers through your content marketing efforts, it's important to create content that speaks to your audience and doesn't repel them with sales-heavy pitches and jargon. With emphasis placed on producing quality content that is relevant to target audiences and improves awareness and brand visibility, many marketers are stretched thin in their content creation efforts. To create interesting and thought provoking content:

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• Start a conversation. Create authority and thought leadership with your content by demonstrating how your products and services can offer solutions to your readers' everyday problems. The idea is to become a trustworthy friend by providing information that will help make their lives easier.
• Create involvement. What better way to get your readers involved than by inspiring them through the content you are creating? Bring something actionable and valuable to your readers that will leave them with a lasting impression long after your content has been read.
• Represent the brand. Ensure that each piece of content that is created speaks the same in terms of personality, style and authority. This tone and personality can help connect readers to your business.

For more tips on creating reader-worthy content, view the latest article from Interactive Media Founder, Steve Lazuka, on PR Newswire's Small Business Toolkit: http://bit.ly/1PghTWC.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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