Cyber Group And Sensoro To Lead The Way In Beacon Application Adoption In Japan And Greater China

SEATTLE, August 26, 2015 /PRNewswire/ -- Cyber Group, a leading 3C chain store operator and experiential travel e-commerce provider in China, and Sensoro, China's leading global beacon hardware and service provider, have formed a joint venture to capture the multi-billion Bluebooth beacon markets in Japan and the Greater China region.

Cyber Group has already helped Tokyo's top shopping center, Marunouchi, deploy Sensoro's beacons throughout its mall areas to better serve its customers by providing real time information and special store offers to shoppers as they move around the mall. "More than 20 other shopping centers and retail stores in Tokyo are also ready to adopt Cyber Group's new beacon-based digital marketing technology to capture the new business opportunities made possible, starting with the 2.4 million Chinese tourists visiting Japan each year," said Steve Chang, Chairman of Cyber Group.

The beacon market is growing quickly worldwide. Facebook announced earlier in the year a foray into the embedded wireless advertising market, offering up free Bluetooth beacons for business owners. Google also introduced a number of new products around Bluetooth Low Energy (BLE) beacons in an effort to challenge Apple's iBeacon ecosystem. Japan is also catching up in adopting the beacon technology. The Cyber-Sensoro joint venture expects this trend to continue given the success both companies have experienced so far this year .

Cyber Group has also signed agreements with close to 40 shopping districts in Taiwan to install over 5,000 beacons in stores island-wide before end of Oct. In Mainland China, Sensoro is already leading the way in providing beacons to businesses of all sizes with over 70% market share.
With Cyber Group announcing the grand opening of its newest venture, Big Cyber, a retail store focusing on introducing new innovative products from selected uprising Chinese makers to Japan, in Tokyo today, it is ready to make further inroads in the Japanese market.

"We are bringing other new mobile App like augmented reality based postcards and on-line language interpretation service to Japan to serve both the tourist market and local businesses," said Steve Chang. Chinese buy more than JPY120,000 worth of goods, on average, during trips to Japan, twice as much as their nearest rivals, according to the Japan Tourism Agency. "Many Japanese businesses are considering using our Apps and services to capitalize this golden opportunity," said Steve Chang.

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Source: Beijing Sensoro Technology Co.,Ltd.