SHANGHAI, China, Oct. 15 /Xinhua-PRNewswire/ -- With the approaching Shanghai Grand Prix, iPart and DHL are joining together to help bring F1 racing to F1 fans that are not able to watch the event in person. As the official logistics partner of F1 2008, DHL is now transporting F1 racing cars to the Internet, allowing those with Internet access to get in touch with F1, and to enjoy the opportunity to play the role of an F1 racer.
As a professional logistics company, the previous target customers of DHL have always been businesses and organizations; however, this year it has expanded its business to individual users and through the cooperation with China’s leading domestic SNS dating website, iPart, in an attempt to establish its brand of human-oriented community website. This deal comes in virtue of the previous successful marketing experiences of iPart with brands such as AMD, Pepsi and Nestle, etc. The online F1 individual championship designed by iPart and the PK events grouped by the netizens themselves skilfully connect the transportation services of DHL with F1 racing cars, which enables the users to experience the lightning speed and passion of F1 racing cars on the Internet.
In addition to the activity, visiting your neighbors is also one of the characteristics of iPart, and now a new application has been added to make this friendly behavior possible which was originally designed to help improve friendships between netizens. When picking up gifts for visiting neighbors, just press "DHL courier gifts" and an animation will appear specially customized by iPart for DHL. The gifts will be "escorted" by DHL’s special plane to your neighbors. When the gift box packed by DHL is opened, the animation will be played repetitively, enabling the netizens to see DHL again and deepen their impression of it. DHL is very satisfied with this kind of promotion from iPart.
The first day the activity was launched, there were more than 8,000 users participating in the F1 individual championship and the DHL courier gifts were used and opened 30,000 times. It has been proven again by DHL’s choice to cooperate with iPart that SNS websites are not as unchangeable as traditional advertisements. They embed brands into them through activities and enhance brand awareness through interaction between netizens and products. With the approach of the F1 event in China, there will be more netizens participating in this top-level event on the Internet, and as the official logistics partner of F1, DHL will also implement its persistent brand ideology - All The Way, and transport the F1 racing cars to the event cities timely and soundly.
About iPart (http://www.ipart.cn)
iPart ( http://www.ipart.cn ) is China’s largest domestic web2.0 Avatar -- SNS dating Blog and community site. It started operations in August 2005 and is committed to the concepts of "youth, creation and innovation". Through the online information platform, it offers web and mobile users various Internet services including netizen Blogs, minihompy, photo albums, friendship and dating services and wireless value-added functions.
