DKSH Leads PepsiCo Brands in Hong Kong to Double Victory in Wellcome Favorite Brands Awards

DKSH, the leading Market Expansion Services provider with a focus on Asia, has won two awards in Hong Kong at the prestigious Wellcome Favorite Brands Awards 2014 for its client PepsiCo.
2015-02-16 16:09 3830

HONG KONG, Feb. 16, 2015 /PRNewswire/ -- DKSH's Business Unit Consumer Goods, Asia's leading Market Expansion Services specialist for fast moving consumer goods, has been awarded by Wellcome, a principal supermarket chain in Hong Kong, for the popularity of Quakers and Lay's.

DKSH has been providing marketing, sales, distribution and logistics services for PepsiCo in Hong Kong close to 20 years. For the fifth consecutive year, Quaker was once again voted among the top ten favorite brands by Wellcome shoppers. Lay's received the 'Outstanding Category Performance Award' in the Snacks category for the second year in a row.

"DKSH has been our outstanding strategic partner to deliver and market our food brands in Hong Kong. The awards are testimony to the team's efforts in securing every opportunity to grow our brands. We are highly impressed by the team's dedication and what they have achieved for us in the past years," said Simon Wong, General Manager, Hong Kong, PepsiCo.

"Receiving the Wellcome Favorite Brands Awards consecutively for our clients means great recognition for us. Despite the keen competition in local supermarket chains, winning the awards yearly showcases our strength from leveraging the best possible Market Expansion Services for our clients," said Victor Hew, Regional Director, DKSH Business Line Fast Moving Consumer Goods, North Asia.

About DKSH

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 735 business locations in 35 countries -- 710 of them in Asia -- and 27,200 specialized staff, DKSH generated net sales of CHF 9.6 billion in 2013.

DKSH Business Unit Consumer Goods is Asia's leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products, as well as hair and skin cosmetics. The Business Unit's comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, physical distribution, invoicing, cash collection, and after-sales services. With 635 business locations in 22 countries and around 14,090 specialized staff, Business Unit Consumer Goods serves 300,000 retail outlets on a daily basis and generated net sales of CHF 4.2 billion in 2013.

Source: DKSH Hong Kong Limited
Keywords: Retail Supermarkets