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DKSH Starts Cooperation with KH Lloreda S.A. in Hong Kong

DKSH Hong Kong Limited
2013-01-29 11:00 8604

DKSH, the leading Market Expansion Services provider with a focus on Asia, signs a new partnership with KH Lloreda S.A. to expand their operations to the Hong Kong market

HONG KONG, Jan. 29, 2013 /PRNewswire/ -- DKSH's Business Unit Consumer Goods, the leading Market Expansion Services partner for fast moving consumer goods companies in Hong Kong, has successfully signed an agreement to deliver sales, marketing, distribution, logistics and merchandising services for KH Lloreda S.A.'s cleaning products in Hong Kong.

KH Lloreda S.A., since 1949 a family-owned company from Canovelles near Barcelona, Spain, has been developing cleaning products for all types of surfaces, from garments to wood, with an aim to making cleaning faster and more efficient. Their cleaning products have been recognized as not damaging surfaces and having a minimum impact on the environment.

"Thanks to the effectiveness of its exclusive and revolutionary formula, KH Lloreda is a very strong cleaning brand, not only in its home market of Spain. The success of its KH-7 formula has revolutionized the whole company, with products that are available to both wholesale and household retail markets," said Josep Maria Lloreda, Owner and CEO of KH Lloreda S.A. "By introducing our cleaning products in new markets, we require a partner which can carry our brand promise and provide a strong distribution network. This is exactly what we see that DKSH can offer, and are pleased to be working with their professional team."

"To build a new brand in the highly competitive cleaning product market of Hong Kong is not an easy task. However, with our deep network in the local distribution channels and expertise in establishing and growing markets for foreign brands in Asia, we are confident that KH Lloreda's products will succeed with our market expansion support in Hong Kong," said Victor Hew, Regional Director, DKSH Business Line Fast Moving Consumer Goods, North Asia.

The new partnership with KH Lloreda S.A. will further strengthen DKSH's market position in Hong Kong while contributing incrementally to the Group's overall earnings and profitability over time.

About DKSH

DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 650 business locations in 35 countries -- 630 of them in Asia -- and 26,000 specialized staff, DKSH generated net sales of CHF 7.3 billion in 2011.

DKSH Business Unit Consumer Goods is Asia's leading Market Expansion Services specialist with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products, as well as hair and skin cosmetics. The Business Unit's comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, physical distribution, invoicing, cash collection, and after-sales services.

With 550 business locations in 23 countries and around 13,400 specialized staff, Business Unit Consumer Goods serves 300,000 retail outlets on a daily basis and generated net sales of around CHF 3.3 billion in 2011.

For further information please contact:

DKSH Hong Kong Limited
Amy Tam
Corporate Communications Manager
amy.tam@dksh.com
Phone  +852-2895-9610
Fax  +852-2577-1057

Source: DKSH Hong Kong Limited
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