Shanghai sees the opening of Man Is In The Forest, the only pop-up concept store in the world that will house exclusive Disney collaborations presented by CLOT.
SHANGHAI, June 26 /PRNewswire-Asia/ -- Disney, together with leading Asian independent retailer CLOT officially opened the highly anticipated concept store Man Is In The Forest - the first store in the world where ground breaking Disney collaborations with leading designers will be sold under one roof.
(Photo: http://www.prnasia.com/sa/2010/06/26/20100626673875.jpg )
Already established fashion leaders in Asia, CLOT has four retail outlets in Asia selling the latest in cutting edge street wear design and labels such as HeadPorter, OriginalFake and much more. Man Is In The Forest will be the fifth retail offering and their second in mainland China.
“We are excited about the launch of this unique retail concept in Shanghai. Man Is In the Forest is such a exclusive offering and the only place in the world that will house all of these iconic designers. CLOT has always been inspired by the enduring legacy of Walt Disney - we’re confident that consumers everywhere will be eager to come and check out such a complete offering,” says Kevin Poon, co-owner of CLOT.
"To work with Disney is a dream come true - I have been a fan since I was young and it has followed into my life to now with Toy Story and the upcoming release of TRON Legacy. Being able to work with this whole magical kingdom of Disney and to educate and present them is an honor and I hope what we're doing now is in line with the high standard that Disney holds," adds Edison Chen, co-owner CLOT.
This one-of-a-kind retail concept is a tribute to Walt Disney himself - the reference “Man is in the forest.”dates back to the days of the animated movie Bambi, when Walt was heavily involved in the production process; workers used it as a code phrase to hint that Walt was in the studio.
Man Is In The Forest will feature limited-edition Disney-inspired fashion, accessories and collectables from designers all around the globe including Campana Brothers, Charlotte Tarantola, Dr. Romanelli, Han Cholo, Kidada Jones, MINDstyle, Tom Binns, Violette Van Parys, X-Girl and X-Large to name just the designers on board for the launch.
“The Man Is In the Forest store is a tribute to all the wonderful fashion and design collaborations that Disney has been a part of. The one-stop designer store elevates Disney designer collaborations to a whole new audience, which proves you can love Disney at any age,” says Guenther Hake, senior vice president, Disney Consumer Products, Greater China.
Hot on the heels of the release of Disney-Pixar’s Toy Story 3 and to celebrate the launch of the store, Toy Story takes center stage, taking inspiration from the lineup of Woody, Buzz Lightyear, Rex, Jessie and Hamm. A collection of limited edition t-shirts designed by leading fashion designers such as Cassette Playa, Costello Tagliapietra, Henry Holland, Jonathan Saunders and Victor Glemaud will be sold in-store.
“Graphic imagery and placement print has always been an integral part of my work. I also love to combine different patterns and prints together like collage. I have used all these techniques in the Toy Story piece,”says designer Jonathan Saunders of his “Rex” inspired design.
Inspiration, creativity and giving back to the community.
In addition to the launch, Man Is In the Forest will be holding a charity auction of a limited edition “Cartoon Chair” designed by the iconic Brazilian designers, the Campana Brothers - all proceeds will be going to China Youth Development Foundation and Grupo Assistencial “Alvorada Nova” (GAAN). Based in Sao Paulo, the Campana Brothers constantly investigate new possibilities in furniture making. Their pieces integrate permanent collections of renowned cultural institutions such as the MoMa in New York, the Centre Georges Pompidou in Paris or the Vitra Design Museum in Weil am Rhein, Germany. The “Cartoon Chair” is testament to their unique work and auction bids can be placed at the Man Is In the Forest store.*
Man Is In The Forest opens June 26 and is located at 897 Julu Road, Shanghai, China.
Opening hours: Monday - Sunday (12noon - 9pm).
For more information about the store and products, log onto http://www.manisintheforest.com.
-ENDS-
Editor’s Notes:
*The Cartoon Chair by the Campana Brothers will be sold by semi-silent auction. Bids can only be made by formal submission in-store at Man Is In The Forest from the 26th June, 2010. The limited edition chair is 1 of only 25 in this series and bids will start at US$75,000 (500,000RMB) with all proceeds being donated to Chinese children’s charity, “China Youth Development Foundation” and Brazilian charity, Grupo Assistencial “Alvorada Nova” (GAAN) as a tribute to the Campana Brothers’ home country.
About CLOT
Established proudly in 2003 by founders Edison Chen and Kevin Poon, CLOT Incorporated is an urban lifestyle business designed to cater to the young, consisting of over 20 employees in Hong Kong and over 10 in Shanghai. CLOT is a start up company designed to encourage the Asian youth to develop their own identity with sense and style. CLOT has since its opening branched into the worlds of music, design, retail, fashion and consulting, bringing funk and flavor to the East.
CLOT believes by introducing a distinctive identity and lifestyle to Hong Kong and other parts of Asia that one day all the youth in the region can grow into a more fulfilled and satisfied people with a better understanding of the world and themselves, bringing a stronger sense of individuality and of the world community.
CLOT encourages new thinking and new creativity to the youth of Asia and hopes to be at the forefront in bridging the gap between Eastern and Western cultures and ideologies.
http://clotinc.com/
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and http://www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan.
For more information, please visit http://www.disneyconsumerproducts.com watch us at http://www.youtube.com/disneyliving "like us" on http://www.facebook.com/disneyliving or "follow us" at http://www.twitter.com/disneyliving
About the China Youth Development Foundation
The China Youth Development Foundation (CYDF) is a national non-profit and non-governmental organization founded in March 1989 in Beijing. The CYDF works to develop Chinese youth through education, science and technology, culture, physical education, health, and environmental protection. The CYDF is best known for launching and managing its largest program to date, "Project Hope." Project Hope has sought to help school dropouts in poor remote regions return to school and complete at least an elementary education.
http://www.cydf.org.cn/ (Chinese), http://www.cydf.org.cn/en/ (English).
About Grupo Assistencial “Alvorada Nova” (GAAN)
Brazilian charity, Grupo Assistencial “Alvorada Nova” (GAAN), is a non-profitable entity in Sao Paulo, Brazil created in 1996. Its objective is to give complete assistance to 10 abandoned children, giving them all the necessary support to their moral, intellectual and social development. They also provide medical, psychological, pedagogical and nutritional support with volunteers specialized in each area. The charity is the preferred charity of the Campana Brothers who have designed the “Cartoon Chair”.
http://www.gaan.org.br
