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Hundreds of thousands of Singaporeans, expats and medical tourists will interact with - and learn from - 'doctor finder' widgets, original healthcare content and co-branded workshops.
SINGAPORE, July 25, 2013 /PRNewswire/ -- DocDoc Pte. Ltd. (http://docdoc.com) the largest digital healthcare portal in Asia, and Aesthetics & Beauty (http://www.aestheticsandbeauty.com), Asia's expert guide to looking great and feeling fabulous, announced today they have committed to a multimedia partnership that centers around a healthcare content series designed to increase healthcare awareness to families throughout Asia.
The launch coincides with Aesthetics & Beauty magazine's Q3 2013 edition and consists of three primary experiences:
1. Clever: A co-branded interactive 'doctor finder' widget that lives inside AestheticsandBeauty.com, making it easy for visitors to find a doctor or dentist and book an appointment online in just a few clicks.
2. Curious: Co-branded workshops, where participants benefit from industry experts speaking about a variety of health and beauty-related topics.
3. Caring: Healthy-living articles, tips and guides where Singaporeans learn about medical issues that are most important to their daily lives.
"At DocDoc, we value partners that help connect us with targeted consumers," said Dr Dawn Soo, Co-Founder & COO of DocDoc. "Our partnership with Aesthetics & Beauty means we're able to distribute original health-related content and tools to a wide audience, providing a great showcase for DocDoc's platform of healthcare services."
"We are excited about our partnership with DocDoc. We see an alignment in terms of their popular digital platform space and our effective targeted reach in the Beauty Industry. We look to continue this collaboration across the region as Aesthetics & Beauty expands into Asia," said Managing Director of Mapletree Media, Sean Gerard.
About DocDoc
DocDoc is the best way to find the right doctor or dentist in Singapore and Korea. Our free, user-friendly platform (web, mobile, widget) enables patients to search and book appointments with preferred healthcare professionals in a few simple clicks. Founded in 2012 with a vision to empower people to live better lives by transforming healthcare, DocDoc's ambitious mission is to create a highly scaleable healthcare platform to serve 500 million people living across South East Asia. DocDoc is funded by some of the tech world's most respected investors, including Mr. Koh Boon Hwee (former Chairman of DBS bank, Singtel, and Singapore Airlines), 500 Startups (leading Silicon Valley VC led by Dave McClure, formerly with PayPal and Facebook) and Michael Brehm (Founder of Rebate Networks, Business Angel of DailyDeal which was acquired by Google, brands4friends acquired by eBay, and scoreloop acquired by RIM). www.docdoc.com.
About Aesthetics & Beauty
Part of the Mapletree Media portfolio, Aesthetics & Beauty (A&B) is Singapore's only magazine dedicated to educating consumers keen on enhancing and maintaining their looks and keeping healthy. Distributed through Mediacorp in Singapore, A&B is the official media of Miss Universe Singapore and is also published in Bahasa with Harpers Bazaar Indonesia. A&B digital version is available on all smart devices and also via digital subscriptions. www.aestheticsandbeauty.com www.mapletreemedia.com
For more information about DocDoc, please contact:
Jon Samsel
Chief Marketing Officer
T: +65-3157-8905 / +65-9770-9866
E: jon.samsel@docdoc.com
http://docdoc.com
For more information about Aesthetics & Beauty, please contact:
Victoria Dook
Marketing Manager
E: victoria@mapletreemedia.com
T: +65-6570-5580
http://www.aestheticsandbeauty.com
