Advanced technology leads language education with continuous innovation in mobile English
HONG KONG, Oct. 25, 2011 /PRNewswire-Asia/ -- Forget endless drills, boring lessons, and out-of-touch books - English language learning has been turned on its head with EF MyWords, a new mobile 5-minute word workout. The mobile app will be available for free on the App Store http://itunes.apple.com/CN/app/ef-mywords-english/id393088047?mt=8.
Researchers found that students most often cite "time consuming" as the primary challenge of language learning. To solve this, EF Education First, the world's leading private education company, introduced EF MyWords. EF MyWords breaks through the clutter to provide a structured, accelerated approach based on 5 learning exercises -- Recognition, Listening, Recall, Visualization and Pronunciation. Integrated into EF's advanced learning system, EF MyWords curates a daily list of eight words, targeted using student skill level and learning history.
The mobile communications and digital technology found in tools like EF MyWords have greatly enriched teaching methods, augmenting traditional textbooks with images, audio, and voice recognition. In its brick and mortar schools with more than 40 years of teaching experience, EF Education First has continued to invest in innovation, especially in mobile learning. Besides MyWords, EF has also developed a growing constellation of English learning apps, both as standalone tools and classroom aids.
Englishtown, the world's largest online English school, has updated its courseware, Englishtown 10, which has been made available on the iPad. Taking advantage of the iPad's natural touch screen interaction and optimizing activity designs, students can take fully advantages of Student-To-Student Challenge, feedback function to all activities, vocabulary progress report and Advanced Speech Recognition (ASR), amongst many other functions. With EF Englishtown's comprehensive course offerings, use of advanced speech recognition technology, around the clock live tutors, and abundant student interaction, it has won the Gold Award from TopTenREVIEWS as the best product for "Learning English Online". The award was reviewed by the popular aggregate review website and Englishtown ranked first out of ten products.
In the "study abroad" field, with EF's upcoming classroom app for its language schools, teachers will be able to seamlessly share content and videos with their students in the classroom. With plans to invest in thousands of iPads across EF's 400 schools, the future of education has arrived.
"Our students lead busy lives. Our mobile initiatives give students a convenient and flexible way to practice English," says Bill Fisher, EF Englishtown CEO. "We are focused on perfecting the fastest way to learn a language. EF MyWords is another huge step in that direction to help extend curricula content to daily lives. We are very glad to receive positive feedback from both our students and review organizations such as TopTenREVIEWS. All of them are appreciations of our product and service."
About EF Education First
Established in 1965 with the mission to "break down barriers in language, culture, and geography", EF Education First (EF) is the world's leading international education company. With a network of 400 schools and offices, including the world's largest online English school www.englishtown.com, EF specializes in language training, educational travel, academic degrees, and cultural exchange programs, having helped 15 million students worldwide. EF published the English Proficiency Index (www.ef.com/epi) which measures English ability across the world.
http://www.ef.com/about-ef/press/release/news_19_10_2011/
http://www.englishtown.com/online/dp/press_10-25-2011.aspx
For media inquiries, please contact:
Eric Feng
Phone: +852-2111-2370
Email: press@ef.com
