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ESPN, Creative Concept Collaborate to Launch X Games Asia Consumer Products Line


Collaboration to Feature Line of Stationery, Computer and Mobile Accessories

BURBANK, Calif., April 12 /PRNewswire-Asia/ -- ESPN, in collaboration with Creative Concept, will release an collection of X Games branded and designed stationery, computer and mobile phone accessories, note books, folders, and much more. ESPN and Creative Concept will make the original line of products available across China, Japan*, Korea, Hong Kong and Taiwan. Targeted to kids and young adults, they will be available in stores and online beginning summer 2010. The agreement, managed by IMG, ESPN's consumer products agent in the territories, marks ESPN's first ever X Games consumer products initiative in China.

"It is always our goal to serve the desires of action sports fans on every level," said Rick Alessandri, Senior Vice President and X Games Managing Director. "Our consumer products have helped us further introduce the X Games brand in to a number of global markets and cultures. And we are thrilled to be collaborating with Creative Concept to foster the continued growth of action sports and the X Games brand in China."

Added Yohan Simonian, CEO, Creative Concept Electronics, "Between X Games and our products, we are creating a unique universe for the computer and phone accessories."

Among the products from ESPN and Creative Concept, are:

-- Computer Supplies: Computer bags, computer sleeves, computer mice

(wired and wireless), mouse pads, notebook computer skins and cases,

USB drives and more.

-- Phone Accessories: smart phone and portable media device faceplates,

phone bags, solar chargers and more.

-- Stationery Items: Agenda, note pads, writing tools, folders, CD cases,

box files and more

Prices for the X Games line of products will range from US$8 - US$90.

The line of products will also be sold on site at the KIA X Games Asia. The 12th edition of the KIA X Games Asia will be held for the fourth consecutive year in Shanghai, China, and will once again be held at the KIC Jiangwan Sports Complex, May 27-30, 2010.

ABOUT ESPN's X GAMES FRANCHISE

ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. The X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, France, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to ESPN.com/Action, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

ABOUT CREATIVE CONCEPT ELECTRONICS

CCE specializes in licensed products for computer supplies, phones accessories. The company was the first to develop fashion artwork in this category of products, and owns several licenses, including Ed Hardy, Humanity and ESPN's X Games. CCE manages a worldwide distribution network and products can be found in most countries.

* Some categories are excluded in Japan.

Source: Walt Disney Company (Shanghai) Limited
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