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Ex-OMD APEC Head Maggie Choi Named as Touchmedia Managing Director, HK and International

Touchmedia
2011-11-18 16:53 2867
 

SHANGHAI, Nov.18, 2011 /PRNewswire-Asia/ -- Touchmedia, China's largest in-taxi interactive media company today announced that Maggie Choi has joined as Managing Director of Hong Kong and International.  Maggie will initially be tasked with launching the Hong Kong market and later will work on extending Touchmedia's other international operations.


Maggie Choi Named as Touchmedia Managing Director, HK and International

Maggie is one of the most famous figures in the media industry, not only in Hong Kong and China, but Asia-wide, with more than 25 years of experience.  Before joining Touchmedia she was the only Asian to lead one of the Big 3 regional media agency networks, as CEO Asia Pacific for OMD.  Maggie spent 12 years building OMD and prior to that helped found Zenith-Optimedia in Hong Kong. She is also a former chair of the HK4As Media Subcommittee, was named by AdAge as one of the three leading 'Media Innovators' worldwide and was voted one of the ten "Most Influential Media Professionals of the Last Decade" by the industry.  Apart from her management track record, Maggie is also well-known for her creativity, having led a number of award-winning campaigns.  

Maggie commented, "I am excited with the challenge of launching a new media in HK which transforms a traditional media into an advanced, innovative communication platform. I have been watching Touchmedia's growth with great interest and I am thrilled to be joining such a passionate team of talents who are working to revolutionize advertising and the role media operators used to fill."

Micky Fung, Founder and CEO of Touchmedia explained, "There is no-one I admire more in the media industry than Maggie and we are delighted that she is joining us.  Hong Kong is a high priority for us and, with Maggie's experience and leadership, we are very confident of the future."

Operating in 6 cities, Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Hong Kong, with new cities coming in the next few months, Touchmedia has doubled in size in the last 12 months and expects to have 40,000 screens by year-end.

About Touchmedia

Touchmedia was founded by its CEO Micky Fung in 2003 and, together with his Co CEO Bernard Auyang, they aim to develop state-of-art touchscreen media technology in China and internationally. Today, Touchmedia is already the largest in-taxi media company in China, providing an innovative marketing platform for brands to build a closer and more effective relationship with their consumers.

For more about Touchmedia: www.touchmedia.cn

Source: Touchmedia
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