HONG KONG, SINGAPORE and KUALA LUMPUR, Malaysia, Jan. 6, 2014 /PRNewswire/ --
Campaign Images: http://bit.ly/mlxacCM
Lookbook: http://bit.ly/mlxacLB
MLxAC (pronounced "Melinda Looi and Amber Chia", or "ML and AC") is one of the most exciting fashion collaborations this Chinese New Year.
Jointly designed by accomplished Malaysian fashion designer Melinda Looi and top celebrity model Amber Chia, the collection, titled Yuan: The Beauty of Serendipity, was inspired by the Chinese concept of yuan, described as "the "binding force" that links two people together in any relationship".
"People tend to associate Chinese New Year with wealth, health, and prosperity. It's easy to forget that good fortune also refers to the abundance of wonderful people in our lives; hence this collection celebrates the beauty of friends and relationships," said Melinda.
It was also yuan that brought Melinda and Amber together. The duo, who are now considered fashion industry veterans, have known each other since the early stages of their respective careers in year of 2000.
MLxAC goes beyond typical Chinese New Year offerings while still adhering to cultural traditions with combinations of bright, auspicious colours and a variety of fabrics and textures to represent the many faces and personalities of people that touch our lives.
From traditional and elegant qipao, youthful dresses with an Oriental touch, and roomy A-lined blouses to modern structured vest and pants suitable for the office, MLxAC promises something for any personality or lifestyle requirement. There is also a range of Oriental inspired polos available for men and women -- perfect for couples on the hunt for complementing Chinese New Year attire, or pragmatists who prefer not to sacrifice comfort for style.
Melinda and Amber designed the collection with the lifestyle of modern day ladies in mind. "Today's women are looking for pieces that can be worn with existing items in their wardrobes. For example, I have a Chinese jacket that I wear all the time for events. Because it is so versatile, I don't just limit myself to wearing that jacket for Chinese New Year. This is the concept we had in mind when designing the MLxAC collection," said Amber.
Further evidence of the magical yuan and how it brings people together -- Zalora is the exclusive online partner for the MLxAC collection, which will be the first designer/celebrity Chinese New Year collection to be made available at the online retailer's websites in Singapore, Malaysia, Hong Kong and Brunei.
"We hope that everyone wearing our pieces will enjoy them as much as we loved designing the collection," said Melinda and Amber.
ABOUT MELINDA LOOI
Melinda Looi started her journey on a scholarship at the La Salle School of Fashion in Montreal, Canada. It was her graduation collection in 1995 that catapulted her into the spotlight, earning her the Malaysia Young Designer Award 1995 in Kuala Lumpur.
Melinda has also been involved in various stage productions in Malaysia, as well as the television and film industry in Canada. She has consistently proven her ability and creativity through many awards locally and internationally, especially the prestigious Designer of the Year Award, in 2004 and 2006 at the Malaysian International Fashion Awards, and once again in 2009 at the Mercedes Benz STYLO Fashion Awards.
Melinda's latest accolades include the nomination for Fashion Designer of the Year at the 3DPS Awards 2013 in London, UK. She will also be presenting Malaysia at the World Fashion Awards and World Fashion Week to be held in Paris in 2014 as well as showcasing one of her couture creations as part of World Fashion Exhibition, at various international fashion weeks.
Today, Melinda Looi has three distinct brands to her name, which are: Melinda Looi Couture, Melinda Looi Pret-a-Porter, and MELL Basics, consisting of must-have basics made from certified Organic Cotton - the first in Malaysia.
Besides working on her own fashion labels, Melinda is also involved in numerous and very diverse collaborations reaching from charities and eco-friendly events to art projects, as well as collaborations with international brands and corporates such as L'Oreal , Levi's, Nando's, and many others.
AWARDS & ACCOLADES
AMBER CHIA Model & Actress Principal of Amber Chia Academy
As a regular household name, Amber Chia is undoubtedly one of Malaysia's most recognisable celebrities. She first rose to prominence when she became the first Asian model in history to win a global model search by being crowned Guess Timeless Beauty in 2004, and was subsequently appointed the international ambassador for Guess Watches. Her portfolio includes over 300 magazine covers, over 2000 runway and fashion shows, as well as countless photo shoots, for renowned international brands such as Jimmy Choo, Chanel, Louis Vuitton, Cartier, Victoria Beckham, and Gucci, just to name a few. Her career, spanning over 15 years and counting, has yielded a wealth of invaluable experiences and knowledge of the fashion, beauty, and entertainment industry, which led to her adding entrepreneurship under her belt when she founded Amber Chia Academy - the leading academy in fashion, beauty, and arts.
Personal Website: amberchia.com Facebook Page: fb.com/therealamberchia Twitter Account: twitter.com/amberchia Instagram Account: instagram.com/amberchia
Academy Website: amberchia.com/academy Academy Facebook Page: fb.com/amberchia.academy
Milestones / Achievements
Awards / Accolades
Official website:
www.MLxAC.com
Retail Locations:
Melinda Looi Showroom -- 131 Jalan Maarof, 59100 Kuala Lumpur, Malaysia
Melinda Looi Counter -- Parkson Pavillion & Parkson KLCC
Exclusive online partner:
Zalora Malaysia
Zalora Singapore
Zalora Hong Kong
Zalora Brunei
For further information or any other enquiries, please contact:
Ms. Justina Seow
Marketing Manager
Tel: +603-2093-2279
Fax: +603-2201-2099
E-mail: justina@melindalooi.com
Facebook: fb.com/melindalooi
Twitter: twitter.com/melindalooi
Instagram: instagram.com/melindalooi
Weibo: www.weibo.com/melindalooi
