SINGAPORE, Aug. 7 /PRNewswire-Asia/ -- Guests of Four Points by Sheraton hotels will now be treated to a new custom-designed signature scent experience developed by Yankee Candle in partnership with the leading global provider of scent delivery solutions for businesses, ScentAir Technologies, Inc.
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The new scent, called “Pinwheels in the Breeze(TMZ)”, is evocative of the fresh outdoors on a spring day. The custom scent will be featured in the lobby and common areas of over 140 Four Points by Sheraton hotels worldwide. Yankee Candle also has created a custom co-branded candle for guests who want to bring the “Pinwheels in the Breeze” scent home available at the Four Points online store: http://www.fourpoints.com/store .
“We know scent can be a powerful sensory experience,” said Brian McGuinness, Senior Vice President of Specialty-Select Brands for Starwood. “Four Points by Sheraton offers uncomplicated comfort, and we worked closely with Yankee Candle, the market-leading premium fragranced candle company, to develop a scent unique to the Four Points by Sheraton experience that reflects the brand’s honest and uncomplicated promise.”
“We are pleased to have partnered with Four Points by Sheraton to offer the signature scent, Pinwheels in the Breeze, at all Four Points by Sheraton hotels worldwide,” said Rick Ruffolo, Yankee Candle’s Senior Vice President of Brand, Marketing, and Innovation.
“The right fragrance is known to have a positive impact on people’s attitude and outlook. Customers tell us how Yankee Candle fragrances help them make their house feel like home. Now, they have the opportunity to experience another comfort of home when they stay with Four Points by Sheraton.”
The launch of the Four Points by Sheraton Pinwheels in the Breeze fragrance marks the first large-scale commercial use of a Yankee Candle fragrance, made possible through ScentAir’s ScentWave scent delivery system. The ScentWave system uses dry-air technology that releases fragrance without sprays, aerosols, or heated oils, creating a subtle scent experience.
“We are proud to help bring the comfort of a Yankee Candle fragrance to guests of Four Points by Sheraton hotels,” said Tom Conroy, CEO of ScentAir. “Together, Yankee Candle’s fragrance expertise and ScentAir’s high-quality scent delivery solutions create a refreshing scent experience in line with the uncomplicated comfort that Four Points by Sheraton guests expect.”
About Four Points by Sheraton
Four Points by Sheraton, with 142 properties in 24 countries, offers the self-sufficient traveler a new kind of style and comfort combined with a spirited “can-do” service - all at an honest value. Four Points by Sheraton hotels are located in easy-to-reach areas - close to major airports, suburban centers, urban hot spots, and resort and vacation destinations. Four Points Simple Pleasures(SM) program celebrates the little things in life that make a big difference in guests’ travel such as a complimentary bottle of water or a great beer at the end of a long day.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com .
About Yankee Candle
The Yankee Candle Company, Inc. is the #1 brand of scented candles, home fragrance, gifts, and home decor accessories. For decades, the company has offered its distinctive, best-selling line of candle fragrances and gifts throughout the world including its North American wholesale customer network of approximately 16,700 store locations, 470 Company owned and operated retail stores, direct mail catalogs, and Internet website (http://www.yankeecandle.com ).
Yankee Candle is the best-selling and most preferred candle brand in the United States, and is rated #1 for the best fragrances, #1 for highest product quality, and #1 most desired candle gift.
About ScentAir
ScentAir Technologies, Inc (http://www.scentair.com ) is a leading global provider of scent marketing solutions. ScentAir’s patented delivery systems and high-quality fragrances help enhance environments, communicate brands and create memorable experiences for clients around the world. ScentAir offers a full spectrum of scent delivery solutions from large-scale dispersion systems to self-contained fixtures for distributing scent in commercial environments. ScentAir’s technical deployments are also found in engineered systems for military training and aviation simulation. ScentAir is a privately held company located in Charlotte, N.C.
