BEIJING, May 12 /PRNewswire-Asia/ -- Frbiz analyzes that in these years, compared to many popular industries, such as hardware tools, machinery and electronic products, power tools, etc., the food machinery industry is fairly cold. However, Frbiz's marketing manager says that with the improvement of people's living standards, hotels, restaurants and other food industries players' prosperity, which are directly related to food machinery demand, valuable development opportunities will emerge, presenting a promising market situation as it gradually shows a steady growth trend.
Frbiz believes that the reason why in recent years the food machinery industry has developed rapidly is mainly because of two factors. On the one hand there is a new hotel and restaurant appearing, driving the rapid development of the food machinery industry, while on the other hand in the accelerated pace of modern life, eating out has become a fashionable consumption habit -- both indirectly leading to the development of the food machinery industry. One franchise store owner interviewed Frbiz said that during last year's financial crisis, compared to electric tools, hardware, machinery and other hot industries, the food machinery industry was impacted less. He explained that this is mainly because the food machinery involves people's basic needs; it plays a vital role in people's lives, and the scope of sales is mainly domestic-based. At present, the most popular food machines on the market are grinding machines, sealing machines, meat grinders, and pasta machines; he sold 100 units a month or so, with a sales volume of up to 2 million RMB.
Frbiz believes that with modern consumer trends and consumer tastes changing to pursue the rich taste of food, food production will trend towards more variety, small-volume development, and then more varieties of food machinery will be the best-selling. Moreover, in addition to cities' hotels and restaurants having a high demand, the rural market demand for food machinery has showed strong sales potential. As farmer's living standards improve, many rural people care more about quality of life; modernized food machinery provides convenience. The noodle machines, pancake machines, bread machines and grinding machines especially have a vast market potential in rural areas.
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