-- Sitel has proven its ability to 'connect all of the dots' through smart omni-channel strategies
MOUNTAIN VIEW, Calif., March 17, 2014 /PRNewswire/ -- Based on its recent analysis of the North America customer care outsourcing market, Frost & Sullivan recognizes Sitel with the 2014 Customer Value Leadership Award in Omni-Channel Customer Engagement for Contact Center Outsourcing
Customer care outsourcing firms in North America face a set of key challenges in order to deliver customer value:
Sales and support agents in contact centers today are utilizing a wider arsenal of communication tools - voice, video, e-mail, IVR, Web chat, file sharing, and social media. BPO providers are challenged to deploy a complex blend of communications and collaboration technologies in order to be viewed as relevant, competitive and profitable.
Omni-Channel Strategic Outlook
Frost & Sullivan research finds that Sitel has put the customer experience at the forefront of brand differentiation for its clients. Sitel has invested heavily in omni-channel solutions in order respond to client and consumer demand for an enhanced customer experience
Frost & Sullivan's benchmarking confirms that Sitel has stayed ahead of its competition by developing and refining the Sitel Customer Experience Suite over the last two years. This omni-channel suite includes:
"Recognized by Frost & Sullivan as an innovation leader, Sitel understands the extent to which new communication channels are transforming contact center operations and the customer experience," said Frost & Sullivan Principal Analyst, Michael DeSalles. "In response, Sitel has designed the tools and capabilities to meet the next generation of customer care head-on."
Award Relevance
Each year, Frost & Sullivan presents this Award to the company that has demonstrated leadership and excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment (ROI) that customers make in its services or products. The award recognizes the company's focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention.
"This is an intensely competitive and mature market. It is not easy for companies to distinguish themselves. Sitel's strategy of 'connecting all of the dots' has enabled it to establish and reinforce long-term partnerships and deliver consistent interactions across multiple geographies," noted DeSalles.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
