-- By reducing latency and allowing a broader range of title releases, Easypress opens up new avenues of revenue generation
MOUNTAIN VIEW, Calif., Feb. 5, 2014 /PRNewswire/ -- Based on its recent analysis of the dynamic publishing market, Frost & Sullivan recognizes Easypress Technologies Limited with the 2013 Global Frost & Sullivan Award for Enabling Technology Leadership. Easypress' sophisticated web-enabled tool, Atomik ePublisher, allows publishers to create eBooks in the globally-recognized industry-standard format, EPUB.
Atomik ePublisher utilizes Easypress' proprietary technology to provide an application that optimally automates the ingestion and editing of standard source file content, and final development of eBooks. By eliminating the need to outsource production to third-party vendors, Easypress dramatically reduces the cost and latency associated with eBook generation without compromising quality or brand consistency.
Easypress also allows for the seamless integration of this eBook creation tool with the publisher's existing workflow processes without incurring additional operational costs. A publisher can quickly prepare and upload books in the Adobe InDesign or the QuarkXPress formats to the Atomik ePublisher application through a web browser. More importantly, this tool generates eBook files compatible with all major eBook readers available to global consumers. Its membership in the International Digital Publishing Forum (IDPF), along with its identity as a partner for the development of Adobe InDesign, adds heft to Easypress' brand name.Using Easypress, publishers can scale up their production of eBooks from one title to dozens per day.
Using the "edit" feature of Atomik ePublisher, both clients and editors can review and edit content from their own systems and all the changes made to the original content are reflected in real time. This speeds up the proofing cycles and ensures accuracy of the updated content throughout the publishing process.
"The ability of Easypress' Atomik ePublisher to quickly create high-quality eBooks enables newer business models, such as online-only releases or digital-first releases where print editions are only created once a book has proven its market potential," said Frost & Sullivan Industry Manager, Avni Rambhia. "This allows many more titles to be released by a publisher, which ultimately enhances the probability of generating a blockbuster hit."
In addition to its adoption by book publishers for eBook creation, corporate communication agencies can leverage ePublisher to prepare financial reports, brochures, proposals, and more. Furthermore, Atomik ePublisher's customization capabilities enable agencies to customize templates and workflows to the needs of the client and project.
Clearly demonstrating its strong commitment to helping customers increase their production levels while optimizing production time, resource utilization, and operational costs within the publishing industry, the company has been able to reach out to a wide, global customer base.
Easypress' Atomik ePublisher leverages InDesign's built-in content structuring patterns and layout designs to automatically import, adjust, resize and restructure them, ultimately reducing publishers' production costs by up to 50 percent. Furthermore, its cloud-based integrated architecture provides remote editors with access to those files through the web. Added convenience comes from the feature where word styling is used to accurately match content to the InDesign template, minimizing import effort while maximizing quality.
"The Atomik ePublisher solution stands out among publishing tools for aiding a significant leap in publishers' eBook creation efficiency levels," noted Rambhia. "It achieves this by considerably reducing production cycles and speeding up the time to market of new eBooks with a highly automated, highly lightweight workflow."
Each year, Frost & Sullivan presents this award to a company that has developed a pioneering technology that not only enhances current products but also enables the development of newer products and applications. The award recognizes the high market acceptance potential of the recipient's technology.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
