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FUZHOU, China, July 27, 2015 /PRNewswire/ -- GMAP has recently completed a detailed market hotspot analysis for Sinopec SenMei, continuing to support with petrol station planning in Fuzhou. The results, for which GMAP recommended 30 key sites, will be used to guide the company's future retail network development plan.
Sinopec SenMei is a joint venture of Sinopec, ExxonMobil China Petroleum & Petrochemical Company Limited and Saudi Aramco Sino Company Limited. As the first provincial level processed oil marketing joint venture in China, the company is mainly engaged in the wholesale, retail, storage, throughput and transport of the processed oil, lubricant and other petroleum products, including the operation of more than 1,000 service stations.
GMAP began analysis in Fuzhou in 2014 by surveying more than 300 fuel sites within the study area. Taking more than 20 relevant data factors into analysis, including demographics and location, GMAP calibrated a market model which assessed the impact on sales of geography, facilities, and branding. The result has enabled Sinopec SenMei to evaluate future petrol locations with a more scientific approach.
GMAP have been a global supplier of best practice network planning tools within the Forecourt sector for more than 15 years, conducting market analysis throughout Asia, Europe and North America. Our leading market models support the development of the optimal network of service stations, helping clients to understand where untapped potential exists and forecast the impacts of potential changes to the network.
Quote from Luke Whittam, GMAP's Asia Pacific Director:
"We are extremely delighted to continue our work with Sinopec SenMei in Fujian province. Forecourt is a dynamic and growing sector in China for which GMAP have extensive global and local experience."
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