BEIJING and GUANGZHOU, China, June 30 /PRNewswire-Asia/ --
-- GO - A strategic product from 3G.cn in 2009
-- The first mobile browser of the overwhelming UI design in China
-- The first 3G mobile browser, offering touchable 3G experience in China
-- The first mobile browser with crystal clear business values in China
Advanced technology and openness are the most significant labels of GO, and serve as an inevitable trend for the whole 3G industry.
Behind the browser of 3G.cn, there are profound understandings of the Internet applications from CEO Yuqiang Deng, a strong technical development team as well as rich imaginations for the 3G era.
On June 23rd, China's first 3G mobile browser GO was released by 3G.cn, the largest Internet portal, bringing touchable 3G experiences. The user experience surpasses all the mobile applications in the current market, leading to a revolutionary transcendence to the design of the mobile browser.
A revolutionary new mobile browser product
The 3G advertisements on mobile Internet devices have spread like wildfire. With innate navigation functions, mobile browsers have become the battlefield of heavy-weight enterprises. Thus the browser, quick access to the Internet surfing for mobile users, is vividly called "First Pass of 3G".
Besides UCWEB, Dratek and navigator, which share certain markets, such foreign browser providers as Opera have also marched into China. In addition, a source said that Tecent Company had started testing QQ mobile browsers quietly, from which an undercurrent in the mobile browser market can be sensed.
Before the release of GO, almost all the client-end software had uniformed menus, colors and navigation functions. The coming of the revolutionary GO changes the outlook of mobile browsers.
In fact, brand new UI (user interface) technology is adopted in designing and developing GO. In terms of outlook, interaction and operation logic, it is totally different from all the past mobile software products, the standard of which was only to pursue functions and performance.
It boasts the superbly cool style of UI, emphasizing that everyone should have his/her own mobile browser. The function menus can be automatically hidden, with dynamic icons and RGB colors, which can be freely adjusted including patterned backgrounds, any of which could make the whole industry marvel at the rich imaginations of the R&D team behind the development. It looks like a software product from the future, with a cool interface, personalized functions -- drawing a clear-cut distinction from the previous market of various mobile applications. In terms of personal experience, GO has entered the broadband stage of mobile applications.
Can the emergence of GO change the market model? The result is still unknown. However, as 3G.cn always adheres to "portal plus mobile applications", its prior advantages and rich experiences in developing and operating over 10 mobile software products serve as an indicator. Experience and functions are perfectly integrated on the home page of GO -- a much talked about browser topic in the industry before it was released.
Advanced technology and openness are the future trends for 3G
Obviously, besides the breathtaking user interface, its powerful technologies have overtaken the products of other peers.
In terms of function, users' needs to surf the Internet become stronger and stronger with the coming of the 3G era. However, in the past, when browsing WWW sites on mobile phone, only a simple transformation process was completed -- not only slow but also abnormally displayed -- which turns out to be a major obstacle for the promotion of 3G applications. The emergence of GO will minimize such deficiencies.
GO bridges the gap between WWW and WAP by its dynamic function buttons, which can be automatically hidden, and the intelligent and simple web pages. Even when accessing WWW websites, the web pages can be intelligently adapted to the mobile screens, realizing in advance the smooth surfing on WWW websites via mobile phones. Also, compared with other mobile browsers in the industry, the loading speed of web pages is 50% to 100% faster, sometimes with no need to wait for the images to display, saving the traffic flow.
Moreover, the built-in GO widget can achieve all customization functions. It has such applications as weather forecasting, news headlines and video, which can be customized after downloading in the manner of DIY, and presented in diversified forms, including fonts, images, videos or even flashes. This means that mobile users no longer need to visit the information they need from different websites or the bookmarks they have saved. Current news updates, stock prices, advertisement highlights and various games can be customized; some virtual on-line games can be opened by selecting the first button "widget",
Even though GO is the mobile browser released by 3G.cn, it includes mainstream WAP and WWW websites like Sina and Sohu, which can exist with independent values. GO integrates all applications in an open manner so that anyone can access the Internet via GO. Advanced technology and openness are the most important labels of GO, and serve as inevitable developing trends for 3G services.
"In the up-coming Cloud Computing Era, a good mobile browser serves not only as the carrier delivering contents, but also as a self-contained platform. It is the kernel of the mobile phone everyone has, and the core of 3G applications in the future," Yuqiang Deng expressed.
The business model of existing browsers
As remarked by Mr. Bo Zhao, Deputy Director-General of the Electronic Communication Bureau in the Ministry of Industry and Information Technology of the People's Republic of China, a total of RMB 1 trillion investment and consumptions are predicted to be created by 3G services. Thus different Internet titans are busy at "land enclosure". The launch of 3G licenses undeniably offers an opportunity to all enterprises on the industry chain. When the Internet sprang up in China, such titans as Sina, Tecent and Baidu grew up. A large number of "mobile Internet upstarts" must arise in the new era of the mobile Internet.
"GO is the first browser with innate business values, and the first product to be solely held nationwide at media conferences by 3G.cn," says Mr. Yuqiang Deng. From this we can see that Mr. Yuqiang Deng attaches great importance to its release and hopes everyone likes it.
This is not visionary. The business values behind the small Widget made him fully confident.
"When you apply the Widget via GO, you can find that it can carry fonts, images, videos, even flashes. It is the first mobile browser with this function in China. This plug-in is like a convenient window. Links to any appointed web page will be reached by clicking the images, with no difference of WWW or WAP. The visual effect is amazing. Believe it or not, any viewer won't complain about the visual effect of mobile advertisements," Yuqiang Deng said.
He hit the mark with a single comment that the business model of the mobile Internet is still unclear. The emergence of GO provides a business model used as reference for the mobile Internet applications. Will it be accepted by advertisers with its superbly cool interface and advanced form of advertisement presentation?
The answer is yes. And some advertisers have already shown interests in this opportunity; the innate business model will gradually help GO unfold its dominant role in the mobile market.
As Mr. Yuqiang Deng, CEO of 3G.cn disclosed, GO started making profits on the first day of the release. Both GE and China Construction Bank have become first brand business partners with the GO browser, and will turn into classical advertisement cases in mobile browser marketing in the 3G era of 2009.
Advertisement is only one business application
"We hope the openness of the design concept will lead more peers to new ideas and new standards for mobile applications, further emphasizing user experience and personalized requirements. Because only the platform suitable for the public can bridge different terminals, operators and equipment suppliers and become the "core" of mobile phones in everyone's hands. Certainly, we are still willing to cooperate with enterprises throughout the whole telecommunications chain. The one and only purpose is to welcome the coming of the information era in China," Yuqiang Deng remarked.
