GfK Korea tracks Car Tire Retail Measurement across 5 Regions, 4,400 shops from April 2009
SINGAPORE, April 15 /PRNewswire-Asia/ -- GfK Asia is expanding its industry sector coverage despite worldwide concerns in the Automotive Industry. GfK Korea, a subsidiary of GfK Asia, will start tire measurement in 5 key regions (Seoul, Inchon, Kyunggi, Kyungbuk and Kyungnam) and explore the market further to track engine oil and other spare automotive parts in future. "We see our move as timely and as a long term investment. Although the industry is facing a difficult period, we anticipate consolidation and changes which will bring about new growth opportunities alongside global economic recovery," stated Mr. Stanley Kee, GfK Asia Commercial Director. "In North Asia, Korea is an important market as car makers like Hyundai, Kia; and Tire makers like Hankook, Kumho and Nexen expand and gain recognition globally," added Mr. Kee.
In Europe, GfK has been tracking the automotive sector since 1980s, and now GfK Asia will expand similar tracking in Asia. Besides China and Korea, GfK Asia also plans to launch Malaysia, Indonesia, Vietnam and Thailand in the future for tire and other automotive parts measurements. GfK Korea works closely with "Carpos" -- which is Korea's local Car Mechanic Industry Association, set up in 1999, consisting of about 16,000 members across Korea. GfK Asia Commercial Director, Stanley Kee was recently interviewed by "Carpos Magazine" (an affiliated magazine of the association) Chief Editor, during his recent visit to Korea. The content of the interview could be viewed at this link:
http://www.carlnc.com/Dbg_Board/Board2/newcontent.asp?id=4289&boardname=people
GfK aims to be the leader in providing valuable insights to the automotive industry by measuring the demand of key parts like tires and engine oil consumption by consumers. This information has never before been available to the industry. GfK's information will help automotive parts makers to meet and match market demand. GfK tracks long term market demand, this is a true representation of the market as it tracks from the point of sale.
About GfK Asia Pte Ltd
GfK Asia Pte Ltd (GfK Asia), part of the global GfK Group, is a leading research company with over 20 years experience in providing reliable Asian retail and technology market data. Our analysts track a broad range of consumer technology markets, including: consumer electronics, telecommunications, IT, household electrical appliances (large and small), optics, entertainment, gaming as well as digital imaging. GfK Asia covers more than 55 product groups and over 350,000 models, collecting monthly data from over 6,000 specialist / independent shops as well as over 170 organized retailers with approximately 15,000 outlets. This disciplined methodology, together with tight field operational control in every country, allows GfK Asia to produce high quality reports containing reliable information that our clients can use with confidence. Based in Singapore, with other offices in India and Japan, GfK Asia offers extensive coverage of the following countries: China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, Hong Kong, Vietnam, and Australia. For further information please visit our website: http://www.gfkrt.com .
The GfK Group
The GfK Group is the No. 4 market research organization worldwide. Its activities cover the three business sectors of Custom Research, Retail and Technology and Media. In financial year 2008, the GfK Group achieved sales of 1,220.4 million Euros. The Group has 120 companies operating in more than 100 countries. Of a total of approximately 10,000 employees (as at December 31, 2008) more than 80% are based outside Germany. For further information, visit our website: http://www.gfk.com .
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