- The Members of GlobalCom PR-Network Announced Today That They
Have Formed an Incorporation Headquartered in Brussels, Belgium
- Local Power With Global Reach
BRUSSELS, Belgium, March 13 /Xinhua-PRNewswire/ -- The members of the GlobalCom PR-Network decided to incorporate into an Incorporation. In its initial form GlobalCom was founded mid 2004 by Outsource in Belgium and GlobalCom GmbH in Germany, as an informal group of individual PR agencies. After merely a year, the network expanded to a global reach. Today, GlobalCom takes a further step in its development by providing a solid legal, financial and operational structure for the delivery of both local and global services to its customers. With this initiative, GlobalCom PR-Network is right at the pulse of modern global PR deployment.
Listening to the Customer
"The idea of setting up a legal structure was dictated by our clients", explains Robert Nystrom, Director of GlobalCom-PR Network. "We have understood that, while PR needs to be centrally coordinated for optimal synergy, delivery by strong local partners is of the utmost importance. The power and quality of the delivery lie not in one far away headquarter, but are managed locally, therefore close to the clients' market."
A new PR era emerges
"Until now, companies could only choose from two models for deploying their international PR needs", explains Didier Borremans, Director and Co-founder of GlobalCom-PR Network. "The first is the top-down approach, often used by the 'big names' in global PR; a company founded in one specific region sets up local branches in different parts of the world, that all work in line with, and under control of, the mother company. A second way of working is the lateral organization, in which independent companies come together to form a detached partnership. They 'share' clients across country boundaries. However, both existing propositions no longer fulfill the requirements of many companies."
The "best of breed" hybrid solution
"What we created is a hybrid, bottom-up solution", explains Ralf Hartmann, Director and Co-founder of GlobalCom-PR Network. "It is a smart combination, right on the cross line, of the two existing models. All parties in our Incorporation have developed their specific strengths in their respective markets. All these entrepreneurs have now joined forces into a marriage of convenience. This forms a global backbone, through a synthesis of the best qualities of all members, combined with powerful local delivery, close to the customers."
About GlobalCom-PR Network
GlobalCom-PR Network represents the 21st Century Breed of global PR deployment. It covers all member states of the European Union and extends to Australia, Argentina, Brazil, South Africa, Japan, and the Russian Federation. Customers served are companies and governmental bodies in all aspects of the economy, ranging from ICT, Healthcare, Banking & Finance, etc. GlobalCom-PR Network members cumulate an annual revenue of over EUR 90 million and unite over 1000 PR Consultants all over the world in their sense of professionalism, ethics and the aim for results. For more information visit: http://www.gcpr.net .
