omniture

HI and Renesas Solutions to Execute a License and Collaborative Sales Agreement for the MascotCapsule(R) Series

HI Corporation
2007-09-07 10:13 1929

TOKYO, Sept. 7 /Xinhua-PRNewswire/ -- HI CORPORATION (Headquarters: Meguro-Ku, Tokyo; President and CEO: Kazuo Kawabata hereinafter "HI"; Jasdaq: 3846) announced today that the company has executed a license and collaborative sales agreement with Renesas Solutions Corp. (Headquarters: Chiyoda-Ku Tokyo; President: Kazuo Minorikawa hereinafter "Renesas Solutions"), a wholly owned subsidiary of Renesas Technology Corp. (Headquarters: Chiyoda-Ku, Tokyo; Chairman & CEO: Satoru Ito, hereinafter "Renesas Technology") for its 3D rendering engines "MascotCapsule Series" including "Mascot Capsule" and "MascotCapsule nano" (hereinafter " MascotCapsule").

As a solution, HI is providing the license of MascotCapsule for the Renesas Technology CPUs and Renesas Solutions is offering distribution and technical support for the CPUs with MascotCapsule. This solution is available from the same distribution suppliers as Renesas Technology products.

Under this agreement, HI will enable the customer to provide MascotCapsule for a wide variety of products, including not only mass-marketed products but high-mix low-volume products for which embedding has been difficult before, and Renesas Technology will enable the reinforcement of product differentiation by enhancing value-added CPUs.

"We are enhancing our alliance with third parties for middleware," said Kazuo Minorikawa, president of Renesas Solutions Corp. "As a part of this license agreement, we have developed three demonstration systems using MascotCapsule,and have introduced them at various exhibitions. Thanks to the popularity of the demo machines, many inquiries have been received. With this alliance, we will be confident in our ability to provide the new solutions that our customers will enjoy."

"We are extremely pleased to execute this license agreement with Renesas Solutions," said Kazuo Kawabata, President & CEO of HI CORPORATION. "In various embedded devices in recent years, a ‘User Friendly (User Experience)’ user interface for the growing complex functionality under the CPU and memory resource restriction has been highly demanding. We believe that this solution will meet the needs and will greatly expand the capability of the embedded user interface.

In addition, by supporting the YUV system (1) that is the mainstream color system for home appliances, we expect that the use of MascotCapsule for home appliances will be greatly accelerated."

HI expects the potential of this solution will be its expanded use in a wide range of products, such as digital cameras, video camcorders, car audio systems, navigation systems, POP terminals, and touch-screen terminals used in restaurants. HI will continue its efforts to deploy a strong distribution business in Japan and abroad in cooperation with the Renesas group in the future.

YUV system (1)

YUV is the color system that consists of color components by luminance (Y), color difference signals of blue minus luminance (U), and color difference signals of red minus luminance (V). The system is often used for television and video displays and the color conversion process is necessary for reproducing a RGB color space.

Since MascotCapsule has been used to support the RGB format only, the RGB-YUV conversion process by a CPU is necessary in order to display images onto the YUV system screen.

About Renesas Solutions

Please visit http://www.rso.renesas.com/english/english.html .

About HI CORPORATION

Please visit http://www.hicorp.co.jp .

Source: HI Corporation
collection