Hilton Worldwide Hotels in China Show Strong Support For China's Sustainable Seafood Festival

2015-08-05 10:00 2423

SHANGHAI, Aug. 5, 2015 /PRNewswire/ -- Hilton Worldwide (NYSE: HLT) today announced its participation in the 2015 Sustainable Seafood Festival, organized by the World Wildlife Fund-China (WWF-China) and the Marine Stewardship Council (MSC). Across Beijing and Shanghai, nine Hilton Worldwide hotels are supporting the festival which brings together hotels, restaurants, retailers and suppliers to raise awareness and promote sustainable seafood options. This marks the largest number of hotels from a single hospitality company participating in the festival.

From August 6 through August 16, 2015, participating Hilton Worldwide hotels in China will line up a series of special dining promotions at their restaurants, featuring sustainable seafood dishes, to raise awareness of responsible consumption among guests and members of the public. These menu items use only seafood items that have been certified by the MSC.

"As part of Hilton Worldwide's global corporate responsibility strategy, Travel with Purpose, we embrace a company-wide commitment to responsible operations and to reduce our environmental impact," said Bruce McKenzie, senior vice president, operations, Greater China & Mongolia, Hilton Worldwide. "This festival presents a great opportunity for people to learn about the importance of making sustainable seafood choices while enjoying our chefs' exceptional culinary talents."

"We currently operate over 130 hotels in Asia Pacific and this provides us with a great platform to look at how we can adopt best practices in the area of Food & Beverage and refine existing operational processes in consideration of the longer-term impact of our operations," said Markus Schueller, Vice President, Food & Beverage -- Operations, Asia Pacific. "Following our ban on shark fin dishes last year, our collaboration with WWF through supporting the Sustainable Seafood Festival is a continuation of a journey towards 'doing the right thing' and we certainly look forward to expanding this partnership beyond the existing countries of Singapore, Malaysia, Mainland China and Hong Kong."

Last April, Hilton Worldwide implemented a shark fin ban across all restaurants and F&B facilities operated by its owned and managed hotels globally. This was followed by an announcement in May 2015 to partner WWF to evolve the hospitality company's global business practices, reduce its impact on the environment and make the hospitality industry more sustainable.

"WWF works with Hilton Worldwide to improve its seafood sustainability to reduce the environmental footprint of its global operations. This is part of WWF's global efforts to support the continued improvement of fisheries and seafood resources. With the efforts of businesses such as Hilton Worldwide, there is a great potential to improve the sustainability of economically and socially important sources of seafood around the world." -- Dr. Lin Li, WWF China Executive Director of Programmes.

The Hilton Worldwide hotels and restaurants in China that are participating in the 2015 Sustainable Seafood Festival are:


Hilton Capital Airport - ALL DAY 360
Hilton Wangfujing - Flames Grill
Hilton Beijing - Elements
Conrad Beijing - Lu Yu Restaurant
DoubleTree by Hilton Beijing - Sui Yuan
Waldorf Astoria Beijing - Brasserie 1893, Zijin Mansion


Waldorf Astoria Shanghai on the Bund - Grand Brasserie
Hilton Shanghai - Atrium Cafe
Hilton Shanghai Hongqiao - Essence

For more information on the Sustainable Seafood Festival in China, please visit WWF's website:

About World Wide Fund for Nature (WWF)
WWF is one of the world's largest and most respected independent organizations dedicated to the conservation of nature. Since the first office was founded in Switzerland in 1961, WWF has grown into a global network active in more than 100 countries with almost five million supporters. In 1980, WWF was invited by the Chinese government as the first international NGO to work on nature conservation. The Beijing office opened in 1996, followed by 8 additional field program offices spread across China. Now WWF has more than 120 staff working in China on a broad range of conservation programs including species, freshwater, forest, marine, climate change and energy, the green economy and footprint. (

About Marine Stewardship Council (MSC)

The MSC is an international non-profit organization established to address the problem of unsustainable fishing and to safeguard seafood supplies for the future. Its vision is for the world's oceans to be teeming with life - today, tomorrow and for generations to come. Through its certification and eco-labelling program, the MSC works with fisheries, suppliers and retailers to encourage a more sustainable seafood market. Its Fisheries Standard brings together 15 years of collaboration with scientists, the fishing industry and conservation groups. Since 1999, more than 240 fisheries have been certified as sustainable against the MSC standard.

About Travel with Purpose
Travel with Purpose is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit for more information.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,350 managed, franchised, owned and leased hotels and timeshare properties, with more than 720,000 rooms in 94 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit for more information and connect with Hilton Worldwide at,, and

Source: Hilton Worldwide
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