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Himfr Predicts Future Hardware Industry Trends

2009-12-08 17:35

BEIJING, Dec. 8 /PRNewswire-Asia/ -- Because Chinese cabinet hardware products are in oversupply, quality pressures have increased, and sales channels have become one of the key competitive factors. Competition for access to the channels is becoming increasingly fierce. On the other hand, kitchen electrical manufacturers have strengthened control on the retail terminal, trying to reduce sales cycles, saving cost of sales, and making sales channels turn to professional developments. This enterprise sales model can simultaneously meet the diverse directions of the market.

Himfr predicts enterprise polarization will be further exacerbated

For the next few years, the hardware industry will be in shock, with the direct consequence being the expanded the trend of polarization. Himfr reports that in the next few years, surviving hardware manufacturers ( ) will be fewer than now. But for the hardware industry, this period of shock will also bring tremendous opportunity, the result of which will be to make more rational operations in the market.

Competition for sales channels will increase

Sales development trends have driven the status of a large home appliance chain stores to rise. Control of the industry has triggered and enhanced price competition. Large retailers with broad market coverage, purchase power and cost advantages in product pricing, will increasingly control production capacity.

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