BEIJING, April 8 /PRNewswire-Asia/ -- Himfr.com, one of China’s leading B2B search platforms with more than 30 B2B industry websites to its name, analyzes China’s children’s wear market.
Amid new market challenges and with more children's clothing manufacturers entering the market, 2009 is a strategic year for the industry despite uncertainties in the economy making it difficult to form solid business plans. Judging from the recent trends in the children's wear market one after another, consumer demand changes quickly, which affects the children's wear market this year.
Himfr's analyst predicts that June or July in 2009 will be the most depressed period for the apparel industry.
The economic downturn hit a number of relatively small children's wear businesses. As the majority of children's wear enterprises are small and medium enterprises, their risk-resisting ability is weak and a drop in sales would quickly lead to an increase in business inventory, thus causing liquidity difficulties. In 2009, the financing channels for children's wear are becoming narrower under the current economic situation.
Under the global financial crisis, China's economy was affected to varying degrees. The developed areas were affected most, while the less developed regions were under minimal impact. Amid difficulties caused by the financial crisis, and uncertainties in the market, there are a number of opportunities in the children's wear business, for many companies, the key lies in effective measures to actively respond to the challenges of the crisis, looking for breakthroughs.
In addition, it is predicted that in 2009, consumers are likely to shift to speciality markets to buy cheap goods, that the end of the major market trend will become increasingly significant. The wholesale and retail market will become more consumer-oriented, and quality is still the ultimate standard to measure clothing. Internet sales will also be another growth point in children's wear sales, which will become a focus for many children's wear brands.
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