BEIJING, Nov. 17 /Xinhua-PRNewswire/ -- Himfr.com ( http://www.himfr.com/ ), one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, reports that, at present, the outdoor products ( http://www.qualitydress.com/buy-outdoor_products/ ) market has developed rapidly, with the total number of outdoor brands reaching about 230, and the annual wholesale and retail sales volume reaching 3.8 billion Yuan. Analyst estimates show that the five years between 2007 and 2012 will be a boom period for China's sports markets, making China the world's largest outdoor sports ( http://www.qualitydress.com/buy-outdoor_sports/ ) market.
A Himfr.com analysts said, "Outdoor activities are no longer just professional sports, they have become a popular and fashionable way of life. The consumption of outdoor supplies has become an important component of family life. More and more outdoor branded products are beginning to focus on the general market rather than just professional circles, and this is proving to be a key sports market development trend.
However, China's large and small brands, with their respective focuses, have very different marketing channels, bringing about rich and diversified sales channels.
Himfr.com noted that 5 years ago, China's outdoor clothing ( http://www.qualitydress.com/buy-outdoor_clothing/ ) and equipment ( http://www.cheaponsale/buy-outdoor_equipment/ ) sales reached a mere 10 million Yuan. But in 2007, the figure has reached 260 million Yuan. 5 years ago, China only had 400 outdoor professional dealers and in 2007 it has developed into 2,125. With people's rising enthusiasm for outdoor sports, analysts predict that China's outdoor market has enormous development potential, with its market sale volume expected to reach close to 10 billion Yuan.
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