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Himfr.com Reports Surge in Refrigerator Sales in China

2009-08-21 20:32 831

BEIJING, Aug. 21 /PRNewswire-Asia/ -- Himfr.com (http://www.himfr.com/ ), one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, analyzes the current surge in refrigerator sales in China.

June and July are usually the market peak for refrigerators before sales slow down in the autumn season. However, Himfr's sales report shows that in 2009, sales of China's refrigerators rose sharply compared with last year.

Himfr's industry expert analyzes that the rapid rise in refrigerator sales can be attributed to China's policy in subsidizing home appliance purchases in the countryside, proven by figures which show that the surge mostly concentrated in third or forth tier cities. Brands such as Haier and Soyea are particularly well received.

According to sales figures, in 2009, sales of Haier's refrigerators in rural markets surged by 50% year-on-year, with historical sales recorded in markets including Shandong and Sichuan. Sales for the Shandong market were up by 56% which indicated a great brand strength.

Soyea also reported impressive growth, with markets in Sichuan, Anhui, Hebei, Hubei and Hunan and other markets recorded a sales volume of over a hundred million RMB this year, while sales in other markets also exceed 50 million. Among these markets, Soyea won over 40% of the market share in Heilongjiang, Hunan and other places.

Reasons behind the rapid increase in sales

Himfr's analyst believes that the success of Haier and Soyea in rural markets can be attributed their branding efforts in the China market, which attracted rural consumers that increasingly rank quality and services above prices. The brand factor makes it a stylish move by getting home a Haier or Soyea refrigerator.

Network and service also matter. Haier has more than 6,000 speciality stores in China and 20,000 sales outlets in rural towns. Soyea has a network of more than 20,000 township-level refrigerator sales outlets, which greatly facilitate the purchase cost of farmers. At the same time, positioning as the biggest brands in China, the following services of Haier and Soyea are highly recognized among farmers.

Moreover, the massive scale of Haier and Soyea allows procurement costs to be low, and combining with efforts in internal management, logistics and distribution cost control, products targeting the rural markets can come with excellent quality and reasonable prices.

The rapid development of China's refrigerator industry is driving China's brand competition. Himfr's industry experts believe that the surge in consumption of household electrical appliances in rural China will dominate the direction of China's refrigerator industry development.

To view more information about home appliance products please click http://www.frbiz.com .

About Himfr.com

Himfr.com is a promising e-commerce company and a leading vertical search engine company in China. Himfr.com provides a variety of high quality products such as plasma TV brackets (http://www.himfr.com/buy-plasma_tv_brackets/ ), remote control mini helicopters (http://www.himfr.com/buy-remote_control_mini/ ), power pro audios (http://www.himfr.com/buy-power_pro_audio/ ) and many more.

For more information, please contact:

Himfr.com

Tel: +86-10-6556-9770

Email: my@himfr.com

Source: Himfr.com
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