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Hong Kong Selected for Asia's First Five-Star Show Jumping Event

2011-11-16 18:53 1525

Hong Kong Masters brings Europe's most prestigious sports-meet-social event to Asia

HONG KONG, Nov. 16, 2011 /PRNewswire-Asia/ -- Launched today by AEM (Asian Equestrian Masters), the Hong Kong Masters is Asia's first international five-star (CSI5*) show jumping event where sport, entertainment and community collide, from 1-3 March 2012 at Asia World-Expo.

The world's top 25 elite show jumpers and their horses, including Olympic Champion, Eric Lamaze and European Champion, Kevin Staut, along with Hong Kong representatives, will gather in Hong Kong to showcase the elegance and splendor of these impressive animals at their very best, whilst competing for a prize of USD 1 million (approx. HKD 7.8 million).

Past European Masters have attracted over 50,000 people each, including the likes of Charlotte Casiraghi, Princess of Monaco and esteemed President of Gucci, Mr Patrizio Di Marco.

As part of a jam packed itinerary, Hong Kong Masters will introduce one of the longest serving three-star Michelin chefs to the island, Juan Mari Arzak, who has held his title since 1989 and will prepare an unrivalled dining experience for VIPs within the 'Prestige Village.' A place for attendees to get up close and personal with the horses, socialites, horse enthusiasts and connoisseurs alike, Hong Kong Masters will prove a distinct social opportunity in Hong Kong, complete with fine dining, shopping and entertainment.  

With Hong Kong Equestrian Federation as co-organiser, combined with the avid support of the Hong Kong Tourism Board, Hong Kong Jockey Club and the Hong Kong Masters Ambassador, Kevin Yeung, Member of the Board & Fund Raising Chairman, United Nations World Food Programme Hong Kong, this CSI5* accredited show jumping event is set to become Asia's signature, annual sporting affair with a distinct social and community air.

Juan Dedeu, President of Hong Kong Masters, said "We genuinely believe an event like the Hong Kong Masters should be held in a country where there is a strong tradition of horse riding. As the getaway to Asia, Hong Kong provides a unique mix of both local and international society where you can be making a multimillion deal one day at a coffee shop and the next at a world renowned restaurant. We hope that the Hong Kong community will embrace the Hong Kong Masters and help transform equestrian as an international sporting and social entertainment experience for everyone."

"Building on our nine years of experience and through expanding our European expertise, Hong Kong Masters will become a part of a growing and highly distinguished legacy."

Recognized by the Federation Equestre Internationale (FEI), Hong Kong Masters is the newest member to the Masters, which comprises of Paris since 2009, Hong Kong starting in 2012 and New York starting in 2013.

Furthermore, the Hong Kong Masters will show a strong commitment to the Riding for the Disabled charity. A first for the Masters, raised donations will be a key driving success factor in 2012.

Dr. Simon Ip, President of Hong Kong Equestrian Federation, adds "Equestrian sports hold worldwide recognition. We are extremely excited that show jumping is being further promoted in Hong Kong, following the city's hosting of the Beijing 2008 Olympics Equestrian. We are honored to support this special occasion, and look forward to welcoming the world's top elite riders and their magnificent horses to Hong Kong."

The first sports meets social event in the region, the inaugural Hong Kong Masters will be a sleek combination of the most prestigious and graceful of equestrian sports, with an essence of sophistication and Hong Kong lifestyle, and will ultimately cement Hong Kong's position on the global equestrian map.

ABOUT HONG KONG MASTERS (www.hkmasters.hk)

Hong Kong Masters (HKM) is the first sports meets social event in the region. A sleek combination of the most prestigious and graceful of equestrian sports with an essence of Hong Kong lifestyle and sophistication, The Masters is set to transform Hong Kong into the equestrian capital of Asia.

Organized by AEM (Asian Equestrian Masters), the Hong Kong Masters is Asia's first international show jumping event and the only five-star accredited competition in Asia on the equestrian calendar. With over nine years of experience in organizing equestrian events across Europe, Asian Equestrian Masters (AEM) will host a show jumping event of the highest caliber at Hong Kong's Asia World Expo, from March 1st - 3rd, 2012. 

The three-day show jumping event will see the world's top elite riders compete for a prize of USD 1 million (approx. HKD 7.8 million). The Masters ongoing partnerships with esteemed companies such as Gucci, Audi and Rolex will pave the way for an equally impressive sponsorship line-up at the Hong Kong Masters, making it an unrivalled networking and social opportunity for worldwide elites, luxury brands and industry VIPs.

A first for The Masters, the 2012 Hong Kong Masters will hold a strong commitment to the Riding for the Disabled charity, with raised donations a key driving success factor. 

BACKGROUND TO THE MASTERS (www.eemworld.com)

The Masters competitions are unrivalled VIP events, each attracting the best riders worldwide to compete for exceptional prize money. The Masters competitions are broadcasted to a global audience reaching more households than any other show jumping competition in the world. Ongoing partnerships with esteemed companies such as Gucci, Audi and Rolex enables the Masters competitions to offer an unparalleled networking and social opportunity for worldwide elites, global institutions, luxury brands and industry VIPs.

Gucci Masters takes place in Paris the first week of December (December 1st to 4th 2011); Hong Kong Masters is the first week of March (March 1st to 3rd 2012) and the inaugural New York Masters in 2013.

EEM World is the creator of the Masters concept and has management divisions located in Europe, Asia and America. EEM World also has a Rider Management division that manages the careers of some of the world's best riders and artists such as Kevin Staut, Simon Delestre and Clemence Faivre.

For media enquiries, please contact:

Ogilvy Public Relations Worldwide

Rita Ngai
Tel: +852-2884-8165
Email: rita.ngai@ogilvy.com

Sarah Edwards
Tel: +852-2884-8664
Email: sarah.edwards@ogilvy.com

Source: Hong Kong Masters
Keywords: Sports Travel
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