SHANGHAI, Aug. 27 /Xinhua-PRNewswire/ -- IHG (InterContinental Hotels Group) announced today it will enter a nationwide agreement with Hospitality Marketing Concepts (HMC), the leading solution provider of loyalty membership programs, to introduce the Priority Privilege Program to China market.
Priority Privilege is a paid membership program, offering members dining savings and extra benefits on hotel amenities in all the participating IHG hotels under the InterContinental, Crowne Plaza, and Holiday Inn brands.
“Priority Privilege is offered alongside IHG’s global loyalty program Priority Club Rewards, which is the world’s largest hotel loyalty program with over 33 million members worldwide and 600,000 members in China. Priority Privilege will help create brand preference for IHG hotels among consumers throughout China,” said Dexter Chia, vice president, sales & marketing, IHG Greater China.
“We are delighted to be working with IHG in China,” said Stuart McAusland, corporate vice president and general manager Asia Pacific for Hospitality Marketing Concepts. “HMC is committed to this substantial project, and will be focusing significant efforts and resources to ensure the program’s success in China. HMC will be bringing more than a decade of local China market knowledge into this partnership and, together with IHG, will be establishing Priority Privilege as the leading hotel loyalty product to strengthen patronage at IHG hotels in this country.”
The world’s largest hotel group by number of rooms, IHG is expanding rapidly in China. IHG currently has a portfolio of 70 hotels in over 30 cities across Greater China and is on track to have 125 hotels open by the end of 2008.
About InterContinental Hotels Group
InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON: IHG; NYSE: IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 563,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world's largest hotel loyalty programme, Priority Club(R) Rewards with over 33 million members worldwide.
The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus.
IHG offers information and online reservations for all its hotel brands at http://www.ihg.com and information for the Priority Club Rewards programme at http://www.priorityclub.com .
For the latest news from IHG, visit our online Press Office at http://www.ihg.com/media
About HMC
Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. HMC has an extensive partnership with international hotel companies which include IHG. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company’s website http://hmc.clubhotel.com or by contacting Peter Gorla, Vice President of Marketing, at 949-833-8000 Ext. 218 or via email at gorlap@clubhotel.com.
