Award-winning Guest Loyalty Programme Welcomes 20,000 New Members Every Month
SHANGHAI, April 16 /Xinhua-PRNewswire/ -- Priority Club Rewards, the world’s leading loyalty programme in the hotel industry, welcomed its one millionth member in Greater China this month. Priority Club Rewards, which is owned and operated by IHG (InterContinental Hotels Group), is the world’s largest hotel loyalty programme with over 37 million members worldwide and was named Best Hotel Loyalty Programme at the 2007 China Starlight Awards. On average, 20,000 new members join Priority Club Rewards every month in Greater China.
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“We are thrilled with the rapid growth of our Priority Club Rewards in Greater China, which has exceeded our expectations. This is a clear demonstration that Chinese consumers are increasing their preference for IHG brands, including InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express. IHG’s continued expansion across the region enables consumers to gain points even quicker and benefit more from their membership,” said Gary Rosen, senior vice president, sales & marketing, IHG Asia Pacific.
IHG currently has 84 hotels in Greater China with over 100 new hotels in the development pipeline. The company signed close to 100 new hotels across Asia Pacific in 2007, with seven in 10 signings for hotels in Greater China.
With the tourism industry booming and closer economic ties between key world markets, China is seeing a growing number of frequent domestic and international travellers. The global Priority Club Rewards programme has won the trust of both local and international guests for its flexibility, ease-of-use and wide variety of benefits.
Members of Priority Club Rewards have more redemption options than those of any other hotel loyalty programme. Members can redeem points not only for hotel stays, but also for airline miles at more than 40 partner airlines, auto rentals, gift certificates and hundreds of products available in the Rewards Catalogue. In addition, points never expire and there are no blackout dates for points redemptions.
About Priority Club Rewards
With more than 37 million members, IHG’s Priority Club Rewards is the first, largest and fastest-growing guest loyalty program in the hotel industry. Winner of the 18th Annual Freddie Awards hotel loyalty “Program of the Year” and named “Best Hotel Rewards Program” by Global Traveler magazine, Priority Club Rewards offers more sought-after benefits and the greatest ease of use of any hotel loyalty program. In addition to flexible features like No Points Expiration and No Blackout Dates, Priority Club Rewards members have more options for points redemption than any other hotel loyalty program, including redemption at more than 500,000 lodging establishments worldwide -- even at rival hotels -- through the industry-leading “Any Hotel, Anywhere” reward. In addition to hotel nights, members can redeem their points for airline miles on more than 40 partner airlines, auto rentals, gift certificates and hundreds of products available in the Rewards Catalog. Priority Club Rewards is the only hotel loyalty program to offer members a Personal Shopper program that allows members to exchange points for items not found in the Rewards Catalog.
Enrollment in Priority Club Rewards is free. Guests can enroll by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s 3,800 hotels worldwide.
About IHG
InterContinental Hotels Group PLC (IHG) of the United Kingdom (LON: IHG; NYSE: IHG (ADRs)) is one of the world’s largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,900 hotels and more than 585,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world’s largest hotel loyalty programme, Priority Club(R) Rewards with over 37 million members worldwide.
The company pioneered the travel industry’s first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG’s global corporate responsibility focus.
IHG offers information and online reservations for all its hotel brands at http://www.ihg.com and information for the Priority Club Rewards programme at http://www.priorityclub.com .
For the latest news from IHG, visit our online Press Office at http://www.ihg.com/media .
