BEIJING, May 31, 2012 /PRNewswire-Asia/ -- "IPINYOU Digital Advertising Technology Summit————Global RTB Summit 2012" was held in Beijing on May 30th. This is the largest RTB summit in China and its success marks that Real Time Bidding ("RTB") has finally become a big hit in China as it has in other countries. At this summit, IPINYOU released China's first digital advertising audience taxonomy ("DAAT") white paper.
Nearly 400 industry luminaries attended this summit, including global RTB experts from China, US, Japan, Australia, Germany, Singapore, world-wide leading brand advertisers, top 4A agencies, major publishers, academic institutions and industry associations.
The Dean of China Europe International Business School Zhu Xiaoming, the Senior Development Director of Turn Ali Dasdan, the Asia Pacific CSO of Acxiom Colin Rattigan delivered insightful speeches at the summit. The US leading RTB companies including OpenX, AppNexus also sent best wishes to the attendees via video.
In addition, representatives from Aegis, Xaxis, Mediabrands, eLong, Luhua, NGI Group Motion BEAT, Google, Taobao, Brandscreen and many other companies sent representatives.
Ms. Xiaonan Huang, CEO of IPINYOU said that as the leading digital advertising technology company and the largest DSP in China, the company is dedicated to building a communication platform between China and global RTB players. IPINYOU aims to promote the development of the RTB ecosystem in China and hopes to bring advertisers and publishers alike to the same page through this global RTB summit.
At the summit, IPINYOU released its DAAT whitepaper, which is the first of its kind industry standard on audience taxonomy. The whitepaper reveals that IPINYOU has leveraged advanced science in marketing, information management, statistics, sociology and pattern recognition. The taxonomy system has been fine-tuned by IPINYOU scientists over the past 3 years through numerous experiments and has been proven to be an effective tool that advertisers can use to understand audience and improve advertising results.
Industry experts comment that DAAT has laid the groundwork for an industry standard of audience buying. This should tremendously contribute to the growth of RTB.
It is widely recognized that the traditional advertising buying model will be more and more replaced by an audience centric buying model. This will not only increase the industry's total value, but also benefit advertisers significantly. RTB is how big data plays a role in the whole digital advertising space and China will definitely witness this revolutionary change.
Company Profile
Founded in 2008, IPINYOU is the leading internet advertising technology company in China and number one player in RTB advertising. Our vision is to improve the efficiency and productivity of digital advertising. We have built competitive advantages upon world-class real time advertising architecture and algorithms and patented technology in audience profiling and audience targeting. IPINYOU has become China's largest audience targeting advertising platform.
For more information please visit http://www.ipinyou.com.cn.
For further information, please contact:
Zhu Xiaoyu
TianJinPinYou Interactive Information Technology Co., Ltd.
Tel: +86 010-8586 5673
E-mail: xiaoyu.zhu@ipinyou.com
