Ignite Media Group Announces Executive Appointment

2012-03-22 08:00 2499

Ignite Media Group names Tobias Berger as Head of Group Media Sales

MACAU, March 22, 2012 /PRNewswire-Asia/ -- Ignite Media Group, Macau's most dominant media conglomerate with an increasing reach into Hong Kong and pan-Asia advertising platforms, announced the arrival of Tobias Berger as its new Head of Group Media Sales.

Tobias Berger, Head of Group Media Sales, Ignite Media Group

Berger joins Ignite Media Group from his most recent position as the Head of Asia Online Media Sales at Expedia, the world's largest online travel company.  With prior experience at some of the largest multimedia integrated conglomerates in North America, Berger brings deep expertise across the full range of media products relevant at Ignite Media Group: from online to print, and outdoor advertising.

Mark Hammons, Managing Director at Ignite Media Group, welcomed Berger's arrival: "With Tobias leading our Group sales team, we are excited for the prospects to leverage advertisers across the spectrum. From luxury brand advertisers, to mass market to tourism and hospitality, we look forward to better connecting with the highest-spending consumer demographics in Greater China. Tobias’ expertise in online media will be a good complement to and he brings a great wealth of multi-media experience to Ignite's other media assets."


Ignite Media Group ( is a growing media conglomerate of online, out-of-home and print enterprises dedicated to promoting Macau as a premier entertainment destination. The Group includes several market-leading media brands:,,, Destination Macau, EC-Ad, Directel Macau, Prism Productions,, New Macau Box Offices, and Ignition, a boutique marketing agency with expertise in digital marketing, event management, public relations, and custom publishing. Ignite Media Group is the exclusive Macau partner of several of Asia's Leading Media Brands including CNNGo, Groupon, Foursquare, ChinaMobile, Tencent, Jiepang,, SINA, and

Source: Ignite Media Group