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Infinitus Ranks 46th of "China's 500 Most Valuable Brands"

2014-07-04 09:00 3818

GUANGZHOU, China, July 4, 2014 /PRNewswire/ -- On 25 June, World Brand Lab released "The 11th China's 500 Most Valuable Brands 2014" in Beijing. As a well-known brand of health product, Infinitus ranked 46th with a brand value of RMB 36.889 billion.

As one of the world's top five authoritative brand valuation consultancies, World Brand Lab has compiled and released the annual "China's 500 Most Valuable Brands" for 11 consecutive years, which has been well recognized by all walks of life. By means of "Economic Use Method" and its unique "BVA Tools," it is able to evaluate objectively the strength and potentiality of a corporate brand, providing samples and information for brand development in different industries and important references for evaluation of corporate intangible assets.

With "Infinitus" as the core brand, there are four members of LKK Health Products Group, including Infinitus (China) Company Ltd., Infinitus (Hong Kong) Company Ltd., Infinitus International Company Ltd., and Infinitus International (Malaysia) Sdn Bhd.

Over the past few years, Infinitus' brand value has retained strong growth momentum. According to the "China's 500 Most Valuable Brands" in 2005, Infinitus' brand value was RMB 8.083 billion. In 2011, the value increased to RMB 19.558 billion, which doubled within six years. In 2014, the value climbed to RMB 36.889 billion, almost another double just within three years.

The spokesperson of Infinitus (China) said, "Infinitus has been constantly exploring ways to meet consumers' health needs, actively promoting health philosophy and lifestyles, and providing consumers with high-quality Chinese herbal health products and services. This is the fundamental reason why Infinitus has earned massive social recognition and public trust as well as sustainable increase in brand value."

Infinitus always devotes itself to disseminating its unique health philosophy of 'promoting healthy life through life nurturing and vitality assurance' to the public. With health as the focus, Infinitus constantly fulfills its corporate social responsibility in order to nurture healthy lives featured with 'Tri-balance,' 'Tri-affluence' and 'Tri-harmony.'

Apart from organizing Infinitus World Walking Day to elevate public health awareness for five consecutive years, Infinitus has formulated a set of simple yet feasible practice guidance called "Missing Link of Four Regulations" regarding "diet, rest, exercise and emotion," which is promoted among its staff and business partners for the sake of nurturing healthy lifestyles.

Through a series of health-related activities, Infinitus manages to bridge the gap between consumers and itself, and succeeds in building their brand emotions and preferences, which lead to constant increase in brand value. Besides satisfying consumers' needs, Infinitus also makes consistent efforts in providing the public with high-quality health products, which results in the leap of its brand value.

In terms of independent R&D, Infinitus cooperates with authoritative research institutions and universities, including Hong Kong University of Science and Technology and Chinese Academy of Sciences, Shanghai Institute of Materia Medica, to reinforce its comprehensive R&D capacity. It invests over RMB 100 million every year and owns a unique R&D system comprised of one center, five technical platforms and many experts from the industry.

Meanwhile, quality control is the bloodline of Infinitus. For 11 years in a row, it has been awarded relevant titles on food safety including "Top Ten Enterprises of China Food Safety." To ensure the safety of raw materials, it creatively put forth the "Infinitus Chinese Herbal Medicine Industrialization Model" and released the Self-Discipline Declaration of the Development of Chinese Herbal Medicine Industry, advocating all suppliers to regulate their daily operation and production with self-discipline and promoting the TCM industry to develop healthily.

http://www.infinitus-int.com/news-detaile-140384104818237.html?l=en

For more information, please contact:

Samson Su
+86-20-3816-8859
samson.su@infinitus-int.com

Source: LKK Health Products Group
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