HONG KONG, Dec. 21, 2015 /PRNewswire/ -- The International Coach Federation, a leading organization dedicated to advancing the art, science and practice of professional coaching, recently named Central Hub China as its public relations agency of record in China. The selection came as the culmination of an extensive agency search process conducted for ICF by RFP Associates.
With an in-depth understanding of the Chinese market and a wealth of experience serving publicly listed multi-national companies, Central Hub has joined forces with Stanton Communications, VIANEWS Integrated Communication, and PIELLE Consulting to develop a program to raise awareness of professional coaching and the ICF brand, particularly outside of North America. Key markets for this initiative also include Latin and South America, the UK, and Europe, and support will be provided to ICF's chapters and Regional Service Centres in these and other strategic regions of the world.
"At a time when the coaching profession is growing in every corner of the world and gaining widespread acceptance, ICF is eager to demonstrate excellence in the field through thoughtful and creative storytelling," said Magdalena Mook, Executive Director and CEO, International Coach Federation. She also expressed her expectation of working with the group of experienced public relations firms, "we will expand a global effort to demonstrate the power of professional coaching and advance recognition of the ICF brand as the standard-bearer of quality in the coaching profession," Mook said.
"Coaching is a young and booming industry in China, with more and more professionals joining the industry, generates an increasing amount of interest among international groups operating in this market as well as SOEs with a need for talent management and leadership development. However, current general understanding of the coaching industry is not very nuanced," said XIAO Chun, Managing Director of Central Hub China and herself a Registered Corporate Coach, "As the global leader in coaching, ICF is now taking the initiative to further explore the market and enhance its brand awareness in China, with its well recognized industrial standards and credentialing and accreditation practices. We are proud to join ICF in this effort." Mrs. XIAO said.
About International Coach Federation
The International Coach Federation (ICF) is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches across a variety of coaching disciplines. ICF is active in representing all facets of the coaching industry, including Executive, Life, Leadership, Relationship, and Career Coaching. Its 25,000 members located in more than 135 countries work toward the common goal of enhancing awareness of coaching, upholding the integrity of the profession, and continually educating themselves with the newest research and practices.
About Central Hub China
Central Hub is an independent and multi-specialist agency, providing tailor made services to our international customers for their sustainable growth in China. Serving world's leading corporations and organizations, Central Hub brings our expertise in public relations, business development, branding and marketing, to develop communication strategies together with our clients and implement them. With in-depth knowledge about the Chinese environment and strong relations with Chinese media and key opinion leaders, Central Hub has gained considerable recognition with its work pattern as responsible, practical and commitment to a high standard.
