HONG KONG, Aug. 10, 2015 /PRNewswire/ -- Joy City Property Limited ("Joy City Property" or the "Company", HKEx Code: 0207) is pleased to introduce a new commercial operation analysis system, "VALUE+ Action", which marks the Company's move to focus on operations and on optimizing its customer base. It will use an advanced model of data mining and analysis in order to increase revenue.
"VALUE+ Action" is a business operation analysis system which identifies potential customer value and then transforms it into business value. The system is comprised of two segments, namely customer value identification and customer value realization. The customer value identification segment will enable a panoramic understanding of customers, including an analysis of the average duration, frequency and spending during visits of "super customers." This will help the Company build a customer base and forecast customer consumption trends. Meanwhile, the customer value realization segment allows the Company to form an O2O integrated service platform for consumption, leisure, entertainment, dissemination of information, socializing, artistic experiences, cultural exchanges and other functions through its upgraded spaces and facilities for commerce, including an intelligent service system.
Joy City Property said the Company's move to focus on operations and on optimizing its customer base supports its aim to establish shopping malls which belong to the Internet Age and target middle-class customers aged between 18 and 35. It added that the shopping centers would not only be a sales channel but would also become an important platform for displaying the image of brands, experiencing products and even a source of inspiration for product development.
The "VALUE + Action" system will greatly increase the Company's capability to form an "ecosystem" in which consumers, members, tenants and online retailers are able to interact with each other on Joy City Property's O2O platform. It will allow Joy City Property to tap the infinite potential of finite shopping spaces and surmount the constraints of geographical location, space and foot traffic to ultimately enhance business value.
Mr. Zhou Zheng, Vice President of COFCO and Chairman of Joy City Property Limited said: "The new normal caused by China's economic restructuring and the radical reform by COFCO have provided a great opportunity for Joy City Property's transformation. 'Creating value for consumers' is our core value, and we will endeavour to identify customers' needs so as to develop desirable products and services. We will formulate a unique customer value system with our unique target customer base, products, services, data analysis and marketing."
About Joy City Property Limited
Joy City Property is a commercial property listing company under COFCO Corporation, business of which covering commercial property, residential property, hotel, tourism property and regional comprehensive development. With the enterprise commission of "providing premium landscaping living environment and high quality service, leading a modern and fashion life style, and gradually became a brand property leader with sustainable development capability in China", the Company successfully built an urban complex under the brand of Joy City with the principle concept of " juvenility, fashion, modern and taste", and developed various products, including the top-level scenery series integrated with excellent natural resources and buildings, international living community series gathering international life styles and Chinese spirit, urban boutique resident series facing to city elites, top-level high-end hotels with international influence, such as MGM Grand Sanya, Regis Sanya, Waldorf Astoria Beijing, Beijing W Hotel, and the National Tourist Holiday Resort in Yalong gulf, Sanya with the reputation of "Oriental Hawaii", which formed a gorgeous property territory with rich formats, perfected product categories and balanced capital structure.
Should you have any inquiries, please contact:
iPR Ogilvy & Mather
Callis Lau / Karen Tse / James Wong / Maggie Chui / Kiki Zhang
Tel: (852) 2136 6952 / 2136 6950 / 3920 7642 / 2136 8059 / 3920 7639
Fax: (852)3170 6606
Email: joycity@iprogilvy.com
