WESTLAKE VILLAGE, Calif., July 11 /Xinhua-PRNewswire/ -- K-SWISS, the brand who introduced the first all-leather tennis shoe, is at the heels of
another innovation--FREE RUNNING. FREE RUNNING--the art of moving through
your environment using only your body and the surroundings to propel
yourself--is a sport without boundaries. It can be practiced anywhere,
alone or with a group, and all you need for equipment is the right pair of
shoes. K-Swiss is setting a new standard and introducing its first FREE
RUNNING shoe, the Ariake.
(Photo: http://www.prnasia.com/sa/200707111414.jpg )
(Photo: http://www.prnasia.com/sa/200707111411.jpg )
To accomplish this goal K-Swiss is partnering with the founding father
of FREE RUNNING, Sebastien Foucan. Best known for his role in "Casino
Royale," he can be seen leaping and bounding with James Bond at the start
of the film. Sebastien started practicing FREE RUNNING over 18 years ago
and is incredibly passionate about the sport. It allows him to combine the
physical and emotional forces of mind, body, and environment. The
partnership with K-Swiss will enable him to virally spread the word about
his passion and open the doors for K-Swiss to become a global leader and
sponsor for the sport. Sebastien Foucan says, "I am thrilled to collaborate
with K-Swiss to inspire others to express themselves through the art of
FREE RUNNING. This partnership gives me a platform to educate people about
my discipline." Sebastien will collaborate with K-Swiss on product, print
and television advertising, a documentary, and a website about FREE
RUNNING.
Jennifer Weiderman, VP of Marketing for K-Swiss, notes, "Sebastien is
the perfect choice as our ambassador for FREE RUNNING. His knowledge,
passion, and expertise will help us to be true to the sport." According to
David Nichols, Executive Vice President, "We are excited about creating
great product for the innovative movement of FREE RUNNING and cannot think
of anyone better to work with than its pioneer, Sebastien Foucan."
Over the past year K-Swiss also has been closely working with Mark
Toorock, American Parkour founder and leader of the TRIBE, on product
development to ensure authenticity and will continue to do so in the
future. In addition, K-SWISS has partnered with FREE RUNNING groups in
Europe and Asia.
For more information on K-SWISS, FREE RUNNING, PARKOUR, SEBASTIEN
FOUCAN, OR ARIAKE, visit http://www.k-swiss.com.
