K-SWISS Launches its First Global Free Running Product Collection and Signs Sebastien Foucan, the Founding Father of Free Running

2007-07-11 14:24 1468

WESTLAKE VILLAGE, Calif., July 11 /Xinhua-PRNewswire/ -- K-SWISS, the brand who introduced the first all-leather tennis shoe, is at the heels of

another innovation--FREE RUNNING. FREE RUNNING--the art of moving through

your environment using only your body and the surroundings to propel

yourself--is a sport without boundaries. It can be practiced anywhere,

alone or with a group, and all you need for equipment is the right pair of

shoes. K-Swiss is setting a new standard and introducing its first FREE

RUNNING shoe, the Ariake.

(Photo: )

(Photo: )

To accomplish this goal K-Swiss is partnering with the founding father

of FREE RUNNING, Sebastien Foucan. Best known for his role in "Casino

Royale," he can be seen leaping and bounding with James Bond at the start

of the film. Sebastien started practicing FREE RUNNING over 18 years ago

and is incredibly passionate about the sport. It allows him to combine the

physical and emotional forces of mind, body, and environment. The

partnership with K-Swiss will enable him to virally spread the word about

his passion and open the doors for K-Swiss to become a global leader and

sponsor for the sport. Sebastien Foucan says, "I am thrilled to collaborate

with K-Swiss to inspire others to express themselves through the art of

FREE RUNNING. This partnership gives me a platform to educate people about

my discipline." Sebastien will collaborate with K-Swiss on product, print

and television advertising, a documentary, and a website about FREE


Jennifer Weiderman, VP of Marketing for K-Swiss, notes, "Sebastien is

the perfect choice as our ambassador for FREE RUNNING. His knowledge,

passion, and expertise will help us to be true to the sport." According to

David Nichols, Executive Vice President, "We are excited about creating

great product for the innovative movement of FREE RUNNING and cannot think

of anyone better to work with than its pioneer, Sebastien Foucan."

Over the past year K-Swiss also has been closely working with Mark

Toorock, American Parkour founder and leader of the TRIBE, on product

development to ensure authenticity and will continue to do so in the

future. In addition, K-SWISS has partnered with FREE RUNNING groups in

Europe and Asia.



Source: -SWISS
Keywords: Fashion