HONG KONG, Oct. 11 /Xinhua-PRNewswire/ -- In the last 2 weeks of October, the Hong Kong Convention & Exhibition Centre (HKCEC) will again see the coming together of tens of thousands of essential suppliers and buyers for the city’s annual mega toys, gifts and houseware trade fair -- the "16th Hong Kong International Toys & Gifts Show" and "15th Asian Gifts Premium & Household Products Show" (or collectedly known as the "Mega Show"). This year’s event, which is expected to attract over 70,000 buyers from all over the world to source products from more than 5,500 exhibitors, will again serve participants as one of the most effective marketing-sourcing platform in Asia.
Since its debut in 1992, Kenfair’s "Mega Show" has grown at exponential rate to become one of the largest and most important trade events in Hong Kong. "First introduced with just 200 booths in an exhibition area of 2,000 sq.m., the Mega Show has now grown into a super-size trade fair in Asia. Industry and sourcing heavyweights around the world gather every October in Hong Kong for the event to grab latest product and business opportunities,’ says Mr. Herbert Ip, chairman of Kenfair International Limited. The event made a significant milestone in 2002 when it was recognised as a
"UFI-Approved Event" by the Global Association of the Exhibitions Industry.
The first part of the trade fair -- Mega Show Part 1 (to be held from 21 to 24 October, 2007) will again take up all exhibition areas in the HKCEC to house more than 3,400 exhibitors from 34 countries and regions in 5,300 booths. The majority of the exhibitors will be from Asia, including Hong Kong, Mainland China, Taiwan, Thailand, India, the Philippines, Indonesia, Korea, Pakistan, Malaysia, Vietnam, etc.
In 2006, the 3,400 exhibitors who took part in the 4-day Mega Show Part 1 received tremendous response from buyers, approximately 40% of whom from Europe and North America amid an attendance of 60,551. The top 10 non-local visiting countries and regions are: the United States, Mainland China, Taiwan, Japan, the United Kingdom, France, Italy, Germany, Australia and Spain.
The increasing demand for exhibition space by keen participants has created a long waiting list for the ‘Mega Show’ since 2000. To accommodate as many participants as possible, Kenfair launched an expanded session -- "Mega Show Part 2" -- in 2003. Taking place just a few days after "Mega Show Part 1", this event makes the perfect final stop for buyers on sourcing trip to the Asia-Pacific region after visiting the Canton Fair in China. The event proved its value when it gained the "UFI-Approved Event" status in October 2005.
This year’s "Mega Show Part 2" will be held from 28 to 30 October 2007 and will play host to 900 quality exhibitors from 18 countries and regions in 1,000 booths. We will see group pavilions taken up by major participating countries and regions, like Mainland China, Taiwan, Thailand, India, the Philippines and Vietnam, etc.
A new product zone "Table Object Asia" has been added to Mega Show Part 2 since last year. "Addressing strong demand of international buyers for more tableware sources, we decided to create the special theme zone for Asian tableware manufacturers exclusively to showcase their top-notch products to buyers. The response to the theme zone last year totally exceeded our expectation," says Mr. Ip.
The 3-day Mega Show Part 2 in 2006 drew 13,765 international buyers,
two-third of whom were from outside Hong Kong.
Kenfair, as the organiser of the Mega Show Series, is confident that the 2007 edition of the trade show with Hong Kong -- the Asia exhibition capital
-- as its venue, will continue to present endless business opportunities to exhibitors and buyers alike.
Media Contact:
Ms. Eveline Wan and Ms. Daphne Chan
Tel: +852-2527-0490
