Key Mobile Data Usage Patterns Revealed from App Annie's Newly Launched Usage Intelligence for Operators and OEMs

SINGAPORE, Nov. 11, 2015 /PRNewswire/ -- Today App Annie, the largest mobile app intelligence platform, announced the expansion of its Usage Intelligence product to offer data and insights to benefit telecommunications operators and original equipment manufacturers (OEMs). The special report, Global Mobile Data Consumption Trends, is published together to provide further insights into impact of mobile device usage and its effect on network profitability.

Some of the key trends from the report are:

• In September 2015, the average Android smartphone user in Singapore and South Korea consumed over 60% more data than one in the United States.
• Demands for Wi-Fi continue to grow; 9 out of 10 Android smartphone users actively rely on Wi-Fi connectivity.
• Late night data usage is particularly higher in developed APAC countries like South Korea and Hong Kong.

Data included in the report is provided through App Annie Usage Intelligence for Operators which is available for 60 countries across both Android and iOS. The launch of Usage Intelligence for Operators equips service providers and device manufacturers with the right tools to identify and form strong partnerships, understand the competitive landscape and diversify their revenue streams.

"With the evolution of smartphones and explosion in mobile app usage, visibility into how consumers are using their devices becomes even more critical to ensure we are providing the best service for our customers," said Javier Arizaleta, Group Pricing Director at Telefonica, "App Annie's Usage Intelligence gives us unprecedented insight into key behavior to help drive our business decisions."

Usage Intelligence for Operators is available immediately. For more information, please visit https://www.appannie.com/tours/usage-intelligence or contact sales@appannie.com.

Please read the full report: http://blog.appannie.com/global-mobile-data-consumption-trends-special-report-operators-oems/

About App Annie:
App Annie is the largest app intelligence platform, delivering powerful market data and insights to succeed in the app economy. Over 500,000 mobile app professionals rely on App Annie to better understand the app market, their app business and the opportunities around them. The company is headquartered in San Francisco with 400+ employees across 15 global offices. App Annie has raised $94 million in funding from investors such as e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.