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L'Oreal Announces Its New Sustainability Commitment for 2020 "Sharing Beauty With All"

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2013-10-23 21:35 2139

CLICHY, France, Oct. 23, 2013/PRNewswire/ --

Jean-Paul Agon, Chairman and CEO of L'Oreal, announced today the new commitment L'Oreal has made to transform by 2020 the sustainability footprint of the company while achieving its business ambition.

(Photo: http://photos.prnewswire.com/prnh/20131023/648091-INFO )

Achieving growth sustainably

L'Oreal's ambition is to win 1 billion new consumers by means of its universalization strategy which aims to answer all the diverse beauty needs of men and women around the world. Part of the Group's growth strategy is its commitment to produce more but with less impact and to engage consumers, who are at the heart of its business, to make sustainable choices by offering them products that are both sustainable and desirable. In order to achieve this, L'Oreal commits to improving every part of its value chain, from research to operations, while sharing its growth with the communities it touches through "Sharing Beauty With All."

Jean-Paul Agon, said, "L'Oreal has a strong legacy in sustainability and a thorough ambition for the future. We are proud to announce "Sharing Beauty With All," our sustainability commitment for 2020. We believe consumers are at the heart of our sustainability drive and we want to reach the next billion consumers while making a positive impact on the world. By accelerating sustainable innovation within our business, and harnessing the power of our brands to inform consumers, we will raise awareness about sustainability and encourage consumers to make more sustainable choices."

These commitments are the result of 2 years of exchange with various stakeholders throughout the world. L'Oreal will report regularly on its progress against each goal with the help of a panel of independent assessors, chaired by Jose Maria Figueres, an authority in the world of sustainability, and consisting of international experts*.

"Sharing Beauty With All" is a commitment in four areas:

1. Innovating sustainably - By 2020, we will innovate so that 100% of products have an environmental or social benefit.

Every time we invent or update a product, we will improve its environmental or social profile against at least one of the following criteria:

  • The new formula reduces the environmental footprint.
  • The new formula uses renewable raw materials that are sustainably sourced or raw materials derived from green chemistry.
  • The new packaging has an improved environmental profile.
  • The new product has a positive social impact.

2. Producing sustainably - By 2020, we will reduce our environmental footprint by 60 % whilst bringing beauty to one billion new consumers.

- We will reduce CO2 emissions at our plants and distribution centers by 60 % in absolute terms, from a 2005 baseline.
- We will reduce our water consumption by 60% per finished product unit, from a 2005 baseline.
- We will reduce waste by 60% per finished product unit, from a 2005 baseline.
- We will send zero waste to landfill.
- We will reduce our CO2 emissions from transportation of products by 20 % per finished product unit from a 2011 baseline.

3. Living sustainably - By 2020, we will empower every L'Oreal consumer to make sustainable consumption choices while enhancing the beauty of the planet.

- We will use a product assessment tool to evaluate the environmental and social profile of 100% of new products and all brands will make this information available to allow consumers to make sustainable lifestyle choices.
- All L'Oreal brands will assess where they have the biggest environmental and social impact, and make commitments to improve their footprint. Every brand will report on its progress and raise awareness among consumers about sustainable lifestyle choices.
- Our consumers will be able to influence our sustainability actions through our consumer sustainability panel.

4. Developing sustainably

a. Employees: By 2020, L'Oreal employees will have access to health care, social protection and training, wherever they are in the world.

- We will provide health coverage for employees, which is aligned with the best practice of the country they are based in.
- We will provide financial protection for all employees if unexpected life events such as incapacity or permanent disability, occur.
- Every L'Oreal employee will have access to at least one training per year wherever they are in the world.

b. Suppliers: By 2020, 100% of our strategic suppliers will be participating in our supplier sustainability program.

- All strategic suppliers will be evaluated and selected on social and environmental performance.
- All strategic suppliers will have completed a self-assessment of their sustainability policy with our support.
- All suppliers will have access to L'Oreal training tools to improve their sustainability policies.
- 20% of strategic suppliers will be associated with our solidarity sourcing program.

c. Communities: By 2020, we will enable more than 100,000 people from underprivileged communities, equivalent to the size of our global workforce, to access work.

We will achieve our goal through programmes in the following areas:

  • Solidarity sourcing
  • Inclusive distribution
  • Beauty professionalization
  • Mentoring and community education
  • Employment of  disabled people and under-represented socio-ethnic groups

*Our panel of international experts:

  • Sze Ping, Chinese environmentalist, former Greenpeace activist, Executive Director of Greenovation Hub.
  • Mehjabeen Abidi-Habib, Pakistani researcher in human ecology, specialist of natural resources management.
  • HRH Celenhle Dlamini, South African, one of the Directors of Ubuntu Institute working on the achievement of the UN Millennium Development Goals.
  • Zem Joaquin, American, eco-luxury specialist and founder of « eco-fabulous » website aiming to make sustainability desirable.
  • Analisa Balares, American, Founder and CEO of Womensphere[TM], developing media tools, online communities, and an award to inspire and support women willing to make a difference.
  • Christian de Boisredon, French, promoting the concept of "impact journalism" through Sparknews, in order to give visibility to positive initiatives throughout the world.

To know more about "Sharing Beauty With All" and L'Oreal's past achievements in sustainability: http://www.loreal.com/sharingbeautywithall

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